AFP Television Production 2016 ~ 2018 Kohshin Noma

Friday 5th of November 2016 Lesson 1 - Control room (Gallery)

1. Director: The one who controls everything and helps the people with their jobs if needed

2. Vision Mixer: The person who controls what the audience sees, (cuts to the camera they want the audience to see) Also this person is able to conduct and control visual affects and put commercials in between so the studio can organise them selves again.(When something goes wrong)

3. PA: The one who controls the studio telling them trough their headphones what to do and when to do it

4. Sound mixer: The one who queues the music or the audio they want the audience to hear at the right itme

Studio Floor

1. Camera Operators - The ones who listens to the PA and records the even that is happening

2. Floor manager - Helps the actors and show them what to do and when so they synchronise

Wednesday 10th of November 2016 Lesson 2 - Cultivation Theory & Mean world Syndrome

Cultivation Theory

A theory composed originally by G. Gerbner and later expanded upon by Gerbner & Gross

They began research in the mid-1960s endeavoring to study media effects.

Mean world syndrome

Cultivation theory states that people who watch TV regularly/high frequency tend to believe the media messages and the belief of that they are real and valid

The Bridge

Key point/skills we can incorporate in our film

Close ups

Red lights - to signal something is going to happen

Black leather glove - often associated with violence and its trying to hide his identity.

Camera work - doesn’t let the audience see the person’s face to show that he has done something wrong

No emotion/cold character creating a world negative point of view for the audience

The jump cuts makes us feel safe and keeps it predictable then suddenly the lights on the bridge goes off which is unpredictable

Audience Research - It is very important to know your audience using such skills as primary and secondary research

Choose your target audience

Title is important

Put yourself in the view of the audience

Don’t stereotype your audience

Skills to remember- AUDIENCE









Things to remember when doing your project - What is the purpose of your research? What other products already exists which are similar to yours

Quantitive vs. Qualitative Research Characteristics


- Ask specific closed questions

- Collects data from participant

- Analyses numbers using statistics


- Ask broad, open questions

Tips to asking the right question

1. Don't write leading questions

2. Avoid loaded questions

3. Stay away from double barreled questions

4. Don't use absolutes in questions

Difference between Primary and Secondary Research

Friday 18th of November 2016 - Convergence vs Synergy

Primary reasearch is more complex, indepth exploration, one to one talks with active industry plaers and observers focus on prospect companies

Secondary research is easier to conduct, broad understanding, obtained from public sources, Focus on markets, and can be acheived fairly quickly, it involves using information that others have gathered through primary researchand can be a preparation for primary reasearch

Advantages of Secondary Research

The information already exists and its readily reliable making the process easy and quick.

Disadvantages of Primary Research

The Information lacks specicity or does not exactly address question of concern

Some external secondary data may be out dated

Media convergence is a result of the digital revolution

Media production is now faster and much cheaper

Print, visual images and sound can now be intergraded much more easily

Examples of Media Convergence

Most of the information was on books, newspapers, radios back in the days but now all of that information is converged in these things


Mobile phones

Web 1.0 - text, images and hyper links

Web 2.0 - videos, sound, interactive media e.g. forums


Play—the capacity to experiment with one's surroundings as a form of problem-solving

Performance —the ability to adopt alternative identities for the purpose of improvisation and discovery

Simulation—the ability to interpret and construct dynamic models of real-world processes

Appropriation—the ability to meaningfully sample and remix media content

Multitasking —the ability to scan one's environment and shift focus as needed to salient details

Collective Intelligence—the ability to pool knowledge and compare notes with others toward a common goal

Judgment —the ability to evaluate the reliability and credibility of different information sources

Transmedia Navigation—the ability to follow the flow of stories and information across multiple modalities

Networking —the ability to search for, synthesize, and disseminate information

Negotiation —the ability to travel across diverse communities, discerning and respecting multiple perspectives, and grasping and following alternative norms.

Slacktivists vs. Activists

Slacktivists - Seen as participant gratification because they lack engagement and commitment

Activists - A person who campaigns to bring about political or social change

Even though i wasn't able to make everything i planned to do we were able to still make a brilliant set design. I also learnt the lesson not to assign your self with too many tasks as it can stress you out make yourself think that you aren't doing enough for the group especially because i got assigned a "extra role".

"HAPPY EASTER" and Bunnies - For this i wanted the letter to be the same height and same width and be very precise so it will look neater. So i printed the letters out from a google doc and made all the letters the same font. Then cut them out and traced them over the different coloured piece of papers and made sure to make a colour pattern for each letter to make it look more interesting. For the bunnies i drew a rabbit on a rough piece of A4 paper and tried to use as much space as possible. Then i cut out the rabbit and placed it on a hard piece of paper and traced it out and cut it to make it easier for me to cut it out from the big coloured papers. Then traced one on each coloured paper and just folded it five times and cut it out together to make it more efficient.
Cut out eggs - First i printed out a egg on a piece of A4 sheet then cut it out and traced it on a harder paper just like i did for the rabbit. Then i traced one on each coloured paper and folded it 5 times also like i did for the rabbits
Then i looked at images on google for designs i can use for my eggs i cut out. i also printed some already designed eggs so incase i mess up the designs for my eggs or my crew members don't like them. I think this is a important thing to think about. Thinking about the consequences that might occur and how you can prevent it from happening by thinking of ideas you can try avoid them by. At the end we used some of my hand made eggs and some of the ones i printed out from the internet.

The set wasn't the way i planned at the start and the designs on the curtain kept falling off so i had to go and stick them back on frequently. Other then that i think all the cameras got a good angle and a shot of the background making it more colourful.

I think what we could have done better was to know our role better and how they work together as a group. We were all focused on our individual work when it came to the production day we didn't know how they all connect to each other and didn't have synergy. But we got along as we went through the shots more and more and by the end we were able to fit in 4 successful shots.


Channel Fragmentation - An increase in the number of mass media outlets over the last few decades

Audience Fragmentation - The division of audiences into smaller groups as a result of variety of media outlets

Niche - Small area

Mean World Syndrome - The belief that the world is a far worse and dangerous place than it actually is

Time shifting & Place Shifting - New technologies have allowed audiences to choose when and where to consume television content. This refers to television ‘on-demand’. So rather than the whole family tuning in to watch the show on a Saturday night, they may choose to watch the next day whilst on the bus.

Quantitative Research - measures exact amounts and generates numerical data

Digital Natives - A demographic group comprising individuals who are born or brought up during the age of digital technology and are therefore familiar with computers and the internet from an early age

Multiplier - An alternative definition of the ‘media consumer’. Acknowledges how in the digital age, audiences are no longer passive. They add value to the media artefact by involving others (e.g. remixing). They multiply value in collective acts of construction (e.g. wikis). They further multiply by using their connections and networks to publicize innovation (e.g. sharing).

360 degree commissioning - 360 means programmes are not just on our TV screens, but online and on mobile. Television programmes are now designed for multi-platform delivery whilst retaining high quality content and output.

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