TBH Creative Case Study The evolution of a logo: Growing Grins Pediatric Dentistry

Growing Grins Pediatric Dentistry came to TBH with a need for a new logo and website. Their office provided inspiration by means of colors, nature, and personality that made this a fun project. Their goal was to evolve the existing logo to something more modern and easy to use in various settings, without losing the overall feel.

The old logo

Their old logo looked a little dated and needed a splash of softer, modern feel to truly fit with the brand that Growing Grins had established. It was created quickly when the business first launched, but contained too many intricacies to truly be applied across various platforms - particularly for embroidery and smaller print/web pieces.

Some children find the dentist to be a scary place - the office is colorful and inviting, and the logo should match.

The growing grins office provided endless inspiration

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Combining greens and pink, a soft, inviting logo emerged.
Main logo
Reverse logo

The new logo and color styles were applied to website design, social media, and gave the business something fun to unveil to their customers. Our work included a style guide and full website redesign to accompany the new logo.

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