Journal Entry 1
The United Nations International Children's Emergency Fund (UNICEF) is a United Nations charity that provides humanitarian and developmental aid to children and mothers in developing countries. Their aim is to improve the lives and give children rights who are disadvantaged in developing countries. They get voluntary donations from individuals, businesses and governments.
Their communication need is that they want to encourage people to support and donate to their charity that helps unfortunate and poor children to help provide for them with basic necessities of life.
The target audience for this design are everyday people so it ranges from ages 12 – 50+; male or female. This is because it is a charity does not target a specific audience to ask for donations from but from every day people who wish to help children. Hence, this design has to be appropriate for all ages and suit the image of the client.
The purpose of this communication is for promotional reasons; the cover will be used on the diaries the charity provides to the donators or for their personal use. It will represent their company and their goal and maybe even inspire people to donate to the charity.
The visual communication will be used on a diary cover that people would use in their everyday lives, therefore it should be suitable for everyone.
The constraints would include time, size; the design must fit a diary cover, CMYK colours must be used and the image should be 300dpi. Also, because the diary will be distributed all around the world, it must not contain any culturally offensive images or connotations.
The direct competition for the client would be other charity organisations that help children, such as ‘Save The Children’ and ‘World Vision’. All these charities have merchandise that they give out to help promote them and encourage people to donate more to them. The visual communication for the client should be more effective than the competing charities current designs.
• UNICEF.(n.d.).About UNICEF Australia. Retrieved from https://www.unicef.org.au/
• Behance.(March 26,2015).School Diary Cover Page Design. Retrieved from https://www.behance.net/gallery/24811073/School-Diary-Cover-Page-Design
• Printing for Schools.(n.d.) Diaries and Planners. Retrieved from http://www.printingforschools.com.au/school-diaries-and-planners/school-diary-sizes.php
• Calendar Club.(n.d.).Calendar Club. Retrieved from https://www.calendarclub.co.uk/family/family-organisation/unicef-family-planner-2017-r183660
• Amazon.(n.d) Amazon. Retrieved from https://www.amazon.co.uk/dp/B01MAY6UV4
Journal Entry 2
This is my mood board, it includes all the things I have taken inspiration from for my diary cover design and what type of design I would like my cover to have.
My charity is UNICEF, which is a children's charity, so my aim is to make it child centered hence I will use crayon like effects on the cover and have illustrations of children. The color for my diary cover will be blue as it is the color of UNICEF and the illustrations will have colors such as red and yellow as they are bright and can be associated with children.