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THE BRAND WHO WE ARE, WHAT WE ARE, OUR MISSION

Mission

Creating more diversity in marketing for better results and user experiences. Then training others to do the same.

Tagline

UNLOCKING BRAND VALIDITY, UNLEASHING TIME FREEDOM

H.E.R

is an acronym for...

Slogan
Variation 2: applicable for external blogs and for Videos

Logo

Keeping it simple with the colour scheme; using White, Black and Pink #fcbbbe only. The two other versions are similar to the main version but inverted colours. The notification symbol is reminiscent of app notification pop- ups and we wanted to make it visually clear through symbolism that the brand relates to Marketing or communications of some sort.

Variation 3: to be used mainly on darker/ monochromatic backgrounds

Font Family

The Logo is from the Gibson font family and detected as 'Gibson light'. It is simple bold and effective. Sleek & professional with a hint of fancy. The idea is that the logo text is clear bold and minimalist.

In regards to body text for Digital and Print any nice designs from the Helvetica Neue or Sans Serif fonts work quite nicely with the brand.

Brand Tone

Generally, the brand conveys a professional, friendly, relaxed tone with a hint of direct and innovative business approach. The tone should be very adaptable in order to resonate and reflect the familiarity for the client, thus adhering to the EbonyHer mission. Professionalism is very important throughout. We aim to include a vast audience with careful considerations of not alienating audiences by age, class, race, or gender. A non-biased, knowledgeable and relatable to be deployed.

Created By
Ebony Douglas
Appreciate

Credits:

ALL RIGHTS BY EBONYHER