Keeping it simple with the colour scheme; using White, Black and Pink #fcbbbe only. The two other versions are similar to the main version but inverted colours. The notification symbol is reminiscent of app notification pop- ups and we wanted to make it visually clear through symbolism that the brand relates to Marketing or communications of some sort.
The Logo is from the Gibson font family and detected as 'Gibson light'. It is simple bold and effective. Sleek & professional with a hint of fancy. The idea is that the logo text is clear bold and minimalist.
In regards to body text for Digital and Print any nice designs from the Helvetica Neue or Sans Serif fonts work quite nicely with the brand.
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