Rimaunangis MALAYSIA'S BEEF

Grant Agri Group

Grant Agri is a collective group of companies that provide long-term, demand driven, agriculture commodity supply chains to create food security for nations. It is a complete horizontal and vertical integration in agribusiness.

The group have created a closed loop of supply chain in beef, which allows for long term supply of beef at pricing not effected by food price inflation, and quality unrivalled because it is delivered as fresh and traceable.

The Beef Industry in Malaysia

Malaysia imports around 90% of its beef needs. The predominantly 28 million+ Muslim population demand fresh Halal slaughtered beef as well as goat meat and lamb.

Currently beef is mostly imported frozen, with some chilled, from India, Thailand, Australia and New Zealand. The very small number of live cattle imports into Malaysia comprise Australian, Thailand and Indian cattle. These live cattle are slaughtered mostly in small abattoirs, with only one currently being compliant under the new ESCAS regulations of Australia.

Over the last few years, the Malaysian Government, following fears concerning its national food security, commenced investing significant monies into local national development programs.

Malaysia’s national food security policy objectives can be summarised as seeking to;

  1. Increase output and productivity of agro-food sector.
  2. Provide enough, safe and good quality food for its local people’s consumption.
  3. Promote agricultural entrepreneurship.

Beef especially is considered a “High Priority Program”.

Malaysia – A Global Halal Hub

Muslim consumers have given an increased attention to their foods particularly the need for them to be considered Barakah.

It has long been the goal of the Malaysian Government to establish Malaysia as a global Halal hub for the promotion, distribution and production of Halal products and services to the Muslim countries all over the world.

Since 1959 Malaysia has taken steps that have been regarded as making it an international pioneer in researching and developing Halal products. Malaysian Halal Certification for food and consumable goods are issued by the sole authority of the Islamic Development Department Malaysia (JAKIM) or State Islamic Religious Council (JAIS) who are highly recognised and recommended in the international market. Today, Malaysia remains the only country in the world who’s Halal Certification is issued by the Government, rather than by Islamic Associations.

The launching of the Malaysian Halal Standard MS1500:2004 demonstrates the Governments commitment to Halal Compliance and Assurance.

Grant Agri – Integrated Beef Supply

The company has already developed an integrated livestock farming and beef supply process for the importation of livestock from Australia to Malaysia, with feedlots, slaughtering processing, packing and sale of “Halal” beef in Malaysia. Malaysia sets one of the highest, and cohesive, standards in Halal certification globally, thus enabling Grant Agri to take a central role in delivering the “Halal Hub” goal for beef in Malaysia. Forming part of the group, the company currently own;

  • Australian Livestock Export Licence, being one of only a handful of exporters with the commensurate expertise and strict ESCAS systems in place to allow for ongoing external performance audits by the Australian Government.
  • Team of buyers and suppliers across Australia for sustainable and continued supply of high quality live cattle.
  • A comprehensive logistics network consisting of local Australian livestock transport, shipping and air freight and Malaysian livestock trucking assets.
  • Malaysian Livestock Import Licence, with the largest quota for import in Malaysia.
  • A network of feedlots and farm facilities in Malaysia to handle large volumes of live cattle.
  • Operator license for the only approved slaughter facility in Malaysia, at Shah Alam Abattoir.
  • Processing expertise, including Australian technology and know how in processing, boning and packaging and cold storage of meat in Malaysia.
  • Coldstorage facilities across Peninsula Malaysia to allow for a comprehensive support distribution network.
  • Land in Penang for the development and construction of a new Export Grade Abattoir

Sustainable Cattle Supply

Australia is the global leader in livestock export.

With a reputation in superior breeding performance, disease free status, animal welfare standards, and newly legislated Export Supply Chain Assuance System (ESCAS), to ensure exports are conducted in accordance with internationally accepted World Organisation for Animal Health Standards (OIE) up to an including the point of slaughter, Australia sets the global benchmark for Livestock Export.

Grant Agri provides complete cattle supply solutions, mitigating many risks associated with implementing a national beef strategy. It is able to guarantee supply of live cattle and this in-turn provides a continuity of beef supply dramatically reducing the reliance on beef imports to Malaysia.

Feeder & Slaughter Cattle

Grant Agri (Australia) is a licensed Livestock Exporter (licence L706) and further holds an Import Licence (HH/14/141) in Grant Agri (Malaysia) providing an experienced and professional approach to the export and import of live cattle.

It has a close association with many of Australia’s top breeders and sources large numbers of feeder & slaughter cattle. Cattle are selected and sourced;

  • to required specifications;
  • by an experienced team of buyers;
  • under strict quarantine with health checks and under a traceability program, and;
  • to meet ESCAS regulations.

Cattle are delivered to Malaysia via specially certified ocean vessels and via air freight, single chartered 747 Cargo planes.

Feed Supply & Manufacture

Grant Agri has developed, in conjunction with an existing feed supply subsidiary, a highly nutritional feed concentrate specifically for cattle. The feed concentrate is manufactured from locally sourced commodities, therefore it is a 100% Malaysian sourced feed product. The feed is certified Halal. Cattle are feed in local feedlots controlled by Grant Agri in Malaysia, and prepared for processing.

Feedlots

Grant Agri has aggregated a number of Satellite Farmers, across Malaysia, utilising the existing feedlot infrastructure to hold and fatten imported cattle and supporting local small-holder farmers in Malaysia.

These feedlots have been audited for ESCAS and will operate under the supervision of Grant Agri to ensure Halal Assurance and animal welfare practice.

Under the contracts, Grant Agri provides on-going training and support to ensure the feedlots are operated efficiently and under a “best practice approach” to comply with ESCAS and more importantly a Halal Assurance program.

Abattoirs

Shah Alam Abattoir

Grant Agri currently utilize the Shah Alam Abattoir in Kuala Lumpur for the processing and slaughter of its cattle. This abbatoir is approved by the Australian Government for slaughter and is certified by Jakim to ensure Halal compliance.

New Facility in Penang

Grant Agri is in the process of constructing a new Export Grade Abattoir in Penang.

The facility would be strategically located in proximity to port, and Penang’s international airport, so that cattle could be unloaded and delivered into the facility with minimal stress and road transport time.

Cattle are held for a short period before slaughter in feedlot facilities and then slaughtered to Global Best Practice Standard.

Rimaunangis (Malaysia’s Beef Brand)

Grant Agri has developed a local brand for the domestic Malaysian market known as “Rimanuangis”.

Rimaunangis follows the traditional Malay story of the crying tiger who craved for the best cut of beef. The tiger would only eat the best cuts and protected its prey from others whilst it fed. Steeped in cultural heritage, Malay mothers still to this day send their children to the local market to only buy the, time honored, “Rimaunangis” cuts from the local butchers.

Rimaunangis is the story of Malaysian beef, and a brand that the Malay community has deep affinity with.

Rimaunangis our Range.

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The Gold Standard

Medium market at a superior quality

Supply for budget conscious buyers

“Bespoke” Solutions for Supermarket Chains & Buying Groups

Grant Agri offers long term supply solutions to major supermarket groups, grocery chains and buying groups, that provide fixed pricing and locked-in quantities based on a long-term supply contract. These are based on whole carcass utilization, with Grant Agri contracting the supply of quantity of cattle numbers per month, processed to specification to meet the retailers specific customer demands.

Pricing is based on whole processed carcass, wherein buyers utilize the entire edible potion of the animal for selected tray pack products and or, manufactured items such as sausages or beef patties.

Such products can be "co-branded" or "home-branded". This allows retailers to promote new products to market and provide a greater range of beef products to their customers.

Purchasing on the basis of whole processed carcass dramatically reduces supply costs, by averaging the cost over the whole useable animal, rather than variable costs per primal cut specification. Beef is also fresher, livestock being processed on a need-by-need basis rather than being imported in bulk and stored until retail. A virtual "daily fresh" product.

Packaging

Correct packing of meat is crucial to overall quality and shelf life of the product, which in turn affects the return to the customer/buyer. Grant Agri offer a variety of packing options including;

  1. Individually Wrapped – wrapped in an approved film, stock netting or bag.
  2. Layer Packed – carton containing two or more layers.
  3. Multi-Wrapped – single bag containing two or more items.
  4. Tray Packed – rigid base container covered with a plastic film.
  5. Modified Atmosphere Packed (MAP) - “retail ready”, the container is flushed with a mixture of gases to remove oxygen and impermeable to outside air and moisture.
  6. Vacuum Packed – vacuum sealed removing oxygen from the packaging. This can improve meat quality, and can be adapted to tray pack packaging.
  7. Specialty retail packaging - is available to promote shelf life, including triple layer film on Vacuum Tray packs, with the ability to peal back the top layer to allow for oxidization once on the retail refrigerated display shelf thus allowing meat to have a nice red colour at point of sale.

Traceability, Sustainability, Quality

Grant Agri is committed to the sustainable development of food supply systems. It ensures all collaborative partners and supplies meet our strict standards. Grant Agri ensure;

  • All cattle are 100% Australian grown with no hormones, and sustainably raised by selected Australian farmers.
  • Beef is certified “Halal” in compliance with Jakim standards and protocols.
  • A fully integrated quality management system incorporating all aspects of good manufacturing practices, food safety and HACCP programs is in place at all primary processing and further processing plants.
  • Established safety, health and environment management systems into all facilities and the distribution chain.
  • A comprehensive and integrated sustainability strategy centred on managing water, minimising their impact on the environment, reducing energy use and carbon footprint, achieving zero waste and support of local communities.
  • Grant Agri has a real-time traceability program that tracks and measures the performance the entire supply chain.

Contact

  • Email: colin@grantagri.com
  • Malaysia: +6011 101 570
  • Australia: +61487 895 600
  • Email: haadi@grantagri.co
  • Malaysia: +601 07 600 234
Created By
Torbjorn Jorgensen
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