ANIMATION CASE STUDY Plus Finance Ltd at Mixology

I have worked with Plus Finance for a number of years. For several years they have sponsored one of the awards at Mixology 17. Mixology is the prestigious awards ceremony hosted by Mix Interiors magazine. The ceremony was held at Old Billingsgate, London and 1,100 members of the interior design community gathered to celebrate the best in the industry.

Plus wanted an animation that would be played on the big screen at the event during dinner. There was to be no sound so it had to be something eye catching and something that would convey the image and message of Plus Finance. Plus are the only UK lease finance company that specialises in the office furniture and fitout market.

In consultation with my clients it was decided to go for an animation featuring a character. Thus Penny from Plus was born. The production featured Penny in different poses to add variety and showcase Plus and their services.

The finished video was played on a loop along with other sponsors and was seen throughout the evening by assembled guests. Following the event music was added to the animation and then uploaded to their YouTube channel to give it extra exposure. Penny has since gone on to feature in other aspects of the company's marketing. Animation can be time consuming but it can have a great impact.

If you are looking to make an impact with animation then talk to me email gordon@makingvideowork.com

Created By
Gordon ONeill

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