In consultation with my clients it was decided to go for an animation featuring a character. Thus Penny from Plus was born. The production featured Penny in different poses to add variety and showcase Plus and their services.
The finished video was played on a loop along with other sponsors and was seen throughout the evening by assembled guests. Following the event music was added to the animation and then uploaded to their YouTube channel to give it extra exposure. Penny has since gone on to feature in other aspects of the company's marketing. Animation can be time consuming but it can have a great impact.