Coach K has backed the success of commercially known and respected rappers such as Young Jeezy, Gucci Mane, Quavo and the Migos and internet sensation with hit song, 1 Night, Lil Yatchy. Quality Control music stands by their movement to remain independent and being the resource for unsigned artists to gain promotion. Quality Control may be considered the #1 independent label in the nation due to the mainstream success of more than half their artist without any big distribution or advertising backing. The success of Coach K has landed him an publishing deal with 300 Entertainment -- label started from former Warner Bros. Exec. Lyor Cohen. All business is handled in their headquarters in Atlanta, where they house their own producers, engineers, PR team and all other roles you'll find within major label companies.
I recommend that labels should focus on establishing special types of deals, i.e. partnership deals, with these up and coming independent artists and labels. It will be interesting to see what new assets major labels are attempting to launch as a way to make artists need their support again. I also believe it will be stimulating to attempt to acquire enough research to influence artist under these major label deals to garnish the maximum profit they can while under these deals through independent promotions and positioning.