Beauty Norms of the 30s
The history of the beauty parlor in the United States is very popular and has recently become well known (Scanlon 310). In the early twentieth century, being able to do hair "turned domestic workers and farm girls into successful entrepreneurs" (Scanlon 310). Baste couldn't think of any other job fit for her, but at least she was good at what she did for a living. "By the end of World War I hairdressing had become a middle-class, respectable occupation for black and white women across the United States" (Scanlon 310). Baste went the extra mile to keep her shop in good condition even through the Great Depression, which is a main reason that her shop did not go out of business. "Even through the Great Depression, the beauty business preserved, in part because of women's entrepreneurial skills in introducing products that could be purchased only in salons" (Scanlon 310). "By 1930, the local beauty parlor had become 'the women's equivalent of the men's club: the place women went to be with each other'" (Scanlon 311). Baste went through hard times, but being a woman and being able to become successful was a great accomplishment.
Fox, Daniel M. “The Achievement of the Federal Writers' Project.” American Quarterly, vol. 13, no. 1, 1961, pp. 3–19. www.jstor.org/stable/2710508.
Helmbold, Lois Rita. “Beyond the Family Economy: Black and White Working-Class Women during the Great Depression.” Feminist Studies, vol. 13, no. 3, 1987, pp. 629–655. www.jstor.org/stable/3177885.
Milkman, Ruth. "Women's Work and Economic Crisis: Some Lessons of the Great Depression." Review of Radical Political Economics, Vol. 8, Issue 1, pp. 71 - 97
Scanlon, Jennifer. “‘If My Husband Calls I'm Not Here’: The Beauty Parlor as Real and Representational Female Space.” Feminist Studies, vol. 33, no. 2, 2007, pp. 308–334. www.jstor.org/stable/20459141.
Lee, Russell. Small business establishments. September 1940. Ouray, Colorado. Photogrammar. http://photogrammar.yale.edu/records/ index.php?record=fsa2000018796/PP, Accessed 3 Feb 2017.
Lee, Russell. Entrance to beauty parlor and barber shop. October 1937. Williston, North Dakota. Photogrammar. http://photogrammar.yale.edu/records/ index.php?record=fsa1997022390/PP, Accessed 3 Feb 2017.
Allison, Jack. In this single-room house. September 1938. Hudson, Colorado. Photogrammar. http://photogrammar.yale.edu/records/ index.php?record=fsa2000000565/PP, Accessed 3 Feb 2017.