SMART Goals: Venture Goal Setting Module 6.A | Social Venture Creation | EXERCISE 2

SMART Goals: Venture Goal Setting

SUGGESTED SCRIPT Every journey starts with a single step. Challenge yourself to figure out the first three steps you’ll need to take to get your Venture started. Do you need to assemble a team? Do you need to raise money? Do you need a website or Facebook page? What do you need to do to start your Venture on the road to success?

A goal is a result you want to work towards. Once a goal is set, it can be broken down into specific steps. You will have more time to think about the steps for each of these goals later. For now, list the main goals of your Venture.

TIPS A good way to evaluate your goals is to make them SMART. Ask yourself, are your goals Specific, Measurable, Actionable, Realistic, and Timely? Goal setting is very important for your Venture team. When filling out your Youth Venture Action Plan, we ask you to identify three or four SMART goals. These goals are one of the most important parts of your Action Plan because they will be the driving force behind your Venture. Ask yourself: What three or four activities are most important to our team?

Example Smart Goal

Our Venture will host two high school talent shows in October and April to raise money for art programs in low-income schools. By charging admission, we expect to raise $300 per show. We will donate 60% of our proceeds to an arts foundation and keep the rest for future Venture projects.

  • This goal is specific since it is clear what needs to be done to reach the goal. You don’t have to be part of the team to understand this goal.
  • This goal is measurable because it defines success as earning $300.
  • This goal is actionable since it implies a clear series of steps: auditions, rehearsals, advertising and the shows.
  • This goal is realistic because it relies on resources the students have readily available to them.
  • This goal is timely because it describes when the shows will occur: April and October.

It’s helpful to make an EQUAL number of short-term and long-term goals. (For example, if you start with four goals, make sure that two of them are short-term and two of them are long-term.)

Some of your goals should reflect how your Venture will be SUSTAINABLE and COMMUNITY-BENEFITING.

Share Goals with Class and Get Feedback


Copyright © 2016 Ashoka Youth Venture & Me/We Storytelling Initiative. All rights reserved. Photography by Ashoka Youth Venture & Me/We Storytelling Initiative. Icons by Becris, icon 54, Picons, Catalin Boroi, Gregor Črešnar, and Arthur Shlain.

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