Rollin Creamery was established in December 2016 by a couple who went on a trip Thailand as part of their honeymoon, in 2014, and loved the idea of rolled ice cream. When they came back they decided to quit their careers and open their first rolled ice cream shop in Orange County.
Since the openings of these shops, rolled ice cream has diffused to many big cities such as, LA, NYC, Philadelphia, Pittsburgh, Dallas, Chicago, and Austin. The type of diffusion this demonstrates is both stimulus and hierarchical diffusion.
This shows how hierarchical diffusion has occurred. The shops in NYC and Orange County became very popular and through social media the idea of rolled ice cream spread to many cities in Texas, Pennsylvania, California, and Nevada.
Facebook video sparking the idea for 10Below to be created
This shows how stimulus diffusion has occurred. The idea of Rolled ice cream was shared on facebook, and the idea was taken and brought into America.
This principle of Rolled ice cream has been a fun treat originating in Thailand that has (thankfully) come to America.