New Channel Media specialises in applying a documentary style to video and photography content for drivers, teams, sponsors, and race organisers. Our productions are used to build awareness, generate demand, and maintain viewer engagement.


With many years of experience in developing commercial, corporate and documentary video productions for European and American clients, we know what it takes to capture an audience's attention, generate demand, and maintain loyalty.

More than 45 years of videography and photography experience creating commercial, automotive, and photojournalistic content. Mainstream, iconic imagery is complimented by a creative, artistic viewpoint that grabs an audience's attention and effectively delivers a strong message.

Click here to download our free guide to Brand-Building in Motorsport.


Over the past few years, there has been a significant increase in behind the scenes access to drivers, teams, racing series and sponsors. Fans want to know more about the sport, the people, the venues, and how it all works. Video, used well, will help you make a stronger connection with your audience, while reinforcing sponsor appeal and securing compelling opportunities.

High quality video production needn't be costly to you. New Channel Media has developed budgeting models to meet a broad variety of needs and revenue acquisition expectations.

Whether it's a 1 minute ad featuring a sponsor, or 3 x 45 minute programs for global distribution, New Channel Media has the resources and experience to deliver.

Click here to download our free guide to Brand-Building in Motorsport.


You will see us at many top racing series around the World such as the FIA World Endurance Championship, European Le Mans Series, Asian Le Mans Series, W-Series, and FIA Formula 2. We are regulars at the 24 Hours of Le Mans and attend private or season testing, awards ceremonies, and off-track activities.

New Channel Media adopted and enhanced the "micro crew" concept. Teams do not want to trip over cameramen, sound recordists, producer, assistants, and various other members of a typical TV crew. So we invested in new technology allowing us to get close but stay out of your way. We capture the best of you without the distraction.

Click here to download our free guide to Brand-Building in Motorsport.

Projects Completed for:

  • Racing Team India
  • Richard Mille Racing Team
  • Telcel
  • Infinitum
  • Claro
  • Oreca
  • Duqueine Engineering
  • IDEC Sport
  • DragonSpeed
  • Jackie Chan DC Racing
  • Omologato Watches
  • Jota Sport
  • Risi Competizione
  • KlocUhrwerk
  • Pentus Racing Academy
  • Driving Koncept
  • Viraver
  • PepsiCo
  • NASA
  • SAP
  • Motorola
  • Greenpeace
  • E3
  • Veritas
  • CBS
  • The Learning Annex

Work Featured by:

  • Velocity Magazine
  • Race Magazine
  • Race Car Engineering
  • Autowebbb
  • AOL Motoring
  • Wired Magazine (driverless car feature)
  • PR Week (San Francisco Auto Show)
  • Motor Sport
  • Haymarket Publications
  • Conde Nast Publications
  • Business Week
  • Newsweek
  • Race Media:Digital Publications
  • Information Week
  • Haynes Publishing
  • Time Magazine
  • Chicago Tribune
  • New York Times Motoring Supplement
  • Financial Times
  • GQ
  • Houston Chronicle (petrochemical feature)
  • Forbes
  • Fortune
  • Die Welt
  • Der Spiegel
  • La Monde
  • Le Parisien
  • La Tribune
  • Inc. Magazine
  • Henley Media

Michael Fox launched New Channel Media in 2008 with a focus on making better use of digital media to deliver great content to diverse, global audiences. From F1 car launches to championship celebration parties, New Channel Media delivers the iconic content you expect, plus a more journalistic, story-oriented style that you and your teams, drivers, sponsors, and fans will find exciting and engaging.

New Channel Media is located on the doorstep of Silverstone Circuit in the UK. We are always happy to meet with you at Silverstone by appointment only. You will more likely find us at London Heathrow or at a race track. We are happy to invest time to meet with you in person - just give us a bit of notice...

Instagram :: LInkedIn :: YouTube :: Facebook :: Contact Us


All photography and video copyright New Channel Communications Ltd.