We gave away Ohio State themed socks for a weekday Women's Volleyball match vs. Wisconsin. Historically, weekday matches have not been well attended for us and especially for the student crowd.
We decided to give away 250 socks that included the famous Buckeye Leaves as well as a helmet stripe. We promoted these in a lot of ways, including a paid instagram ad targeting students that attend Ohio State, as well as an email blast to students.
The results of the giveaway led to 909 students showing up for a weekday match, which was our second highest student attendance at Women's Volleyball in Ohio State history. There was a line for the socks that wrapped around the arena prior to doors opening. Keep in mind, our average student crowd for the year was around 235 students.