STAR WARS Understanding Marketing

MOVIE FRANCHISE

The franchise began in 1977 with the release of the film Star Wars (subtitled Episode IV: A New Hope in 1981. which became a worldwide pop culture phenomenon. It was followed by the successful sequels The Empire Strikes Back (1980) and Return of the Jedi (1983) these three films constitute the original Star Wars trilogy.

History

A prequel trilogy was released between 1999 and 2005, which received mixed reactions. A sequel trilogy began in 2015 with the release of Star Wars: The Force Awakens. All seven films were nominated for Academy Awards (with wins going to the first two films) and have been commercial successes, with a combined box office revenue of $7.471 billion, making Star Wars the third highest-grossing film series. Spin-off films include Star Wars: The Clone Wars (2008) and Rogue One (2016), which is the first in an upcoming series of anthology films

Location

Multiple global locations were used between 1976 and 2003 for filming locations during the production of the first six Star Wars films to provide the setting for alien planets in the Star Wars Universe.

Most locations were used to shoot principal photography with actors; more recently as digital filmmaking has become more common, some prequel trilogy locations were shot with no actors present and digitally composited into the films to provide a backdrop of a story setting

Highlights

In the Phantom Menace when Darth Maul, Obi-Wan Kenobi, and Qui-Gon Jinn all have a lightsabre fight.

In Revenge of The Sith, when Anakin finally fully turns to the dark side and unleashes his rage

Competition

Star Trek

Battlestar Galactica

Economic Factors

Orlando

  • Gas is a lot cheaper per gallon almost 70 cents cheaper than in Anaheim.
  • Schooling for children is cheaper than Anaheim.
  • Fitness memberships are cheaper in Orlando.

Anaheim

  • Water is cheaper in Anaheim.
  • Meals for yourself tend to be cheaper in Anaheim.
  • Cappuccinos are cheaper in Anaheim

Technology

Disney who now owns the Star Wars franchise they will not use cheap CGI tricks in their upcoming movies. https://www.theguardian.com/film/2013/jul/29/star-wars-episode-vii-cgi

Legislation

Disney is the governing party for the Star Wars franchise because the own and bought the rights to them.

Social-Demographic

Star Wars reaches out to their female fans by making Female characters either royalty or a huge part in the movies.

http://www.reuters.com/article/us-film-starwars-women-analysis-idUSKBN0TX1J720151215

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