XR is powering the 4th industrial revolution. AR, VR and MR are today impacting industries across gaming, wearables, education, tourism, healthcare, social change, engineering, entertainment and retail.
India's First International PLATFORM FOR VR & IMMERSIVE TECHNOLOGY
2019
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Immersion has been imagined and conceived to be India’s most purposeful and credible IP platform in the field of XR & Immersive Technology. This brings together futurists, leading brands, exciting start ups, academia, industry professionals and investors to reimagine and explore possibilities with Immersive technologies.
Keynote address by Google
Immersion 2019 took off with the Key note address by Google India AR/VR Head, Chaitanya Chunduri on the first day. The conference spread over March 1-2 at Nehru Centre, Mumbai. The second day's Key note address was presented by Nathan Gaydhani, SystemActive Digital, London. Immersion 2019 was powered by Dell & supported by a host of other brands with speakers or interaction stalls like Code Nuron, Kalpnik VR, Allegorithmic, KiksAR, Jio, Famous Studios and more were present.
Immersion brings together 3 key chapters and stakeholders that we believe define the immersive technology ecosystem (1) consumers and content (2) change agents that include futurists, leading voices and exciting start-ups in the space (3) venture fund players in an interesting format. The first year had three experiential zones for delegates - Change-makers, The Arena and VR Insiders.
CHANGEMAKERS
VR & AR are increasingly being used to reimagine and reinvent customer experience journeys and business solutions in the field of health care & medicine, entertainment & media, education, tourism, social change and more.
Immersion intends to be a strong pulpit through which changemakers and visionaries will evangelise adoption.
Speakers and futurists from UK, US and different cities across India had come down to share their experiences and knowledge with industry leads, campuses and professionals.
VR Arena
The Arena at Immersion presented India's first international VR Film Festival with curated VR movies from across the world. These were showcased on head-mounted VR devices. The Arena also featured brand pods where leading brands, start ups, VR hardware innovators, content & platform players who showcased their products and wares. This was an exciting experiential space to not only engage with but also demonstrate the power of XR and immersive technology to enterprise leaders, consumers and enthusiasts.
VR for change
The impact of VR promises to be a domino. It has played a huge role in social change and empathy. Be it the ground breaking project by PETA using VR films to make audiences empathize with a chicken and its life (I Chicken) or a whale (I Orca) or The Clouds of Sidra which helped boost the UN’s efforts to raise more money, awareness and empathy during the Syrian refugee crisis, immersive experiences pack a wallop.
Watch this fantastic award winning VR Film, Clouds over Sidra. Vision + Purpose
At Immersion we had created a section dedicated to VR for Change and enabled people to view curated ground-breaking content inspiring the world on issues and causes.
A platform & shared space for immersive tech warriors
Immersion 2019 set the pace as the go to place for Immersive enthusiasts, creators, curators, inventors, startups, fund managers and design-tech students.
Media mentions
Behind IMMERSION
Immersion has been imagined, designed and produced by NYUCT Design Labs in partnership with VR Storytellers.
About NYUCT Design Labs
NYUCT Design Labs is a multi-disciplinary House of Venture Design that blueprints, designs and builds ventures, brands, innovations and IPs - from 0 to 1 and beyond. With more than 188 years of interdisciplinary wisdom, deep domain expertise across strategy, design thinking, technology, product development, experience design and integrated marketing, NYUCT Design Labs engages with clients right from consulting & ideation to last mile execution.