My name is Kayli Lumpkins. I am a junior at Arkansas State University acquiring my Bachelor of Fine Arts in Graphic Design. In our Advertising Design class this semester, we were tasked with creating an advertising campaign for the Foundation of Arts in Jonesboro. Thank you for this challenging opportunity for me to grow my knowledge of advertising. Please read about how I creatively provided solutions to this real challenge.
Located in the heart of historic downtown Jonesboro, The Foundation of Arts is a non-profit organization that is open year-round, offering community enrichment through arts education, community theatre, and outreach. The marketing goal for the FOA is to acquire donations, as the FOA is a non-profit entity and must survive by meager course fees and fundraising.
The target audience is people with at least some disposable income in the region FOA serves who may or may not be aware of this important community institution. This could be a family, a single person, an older couple - anyone who has money to spare who wants to give to the community. When they give to the community, they give back to themselves.