Powers Candy & Nut Co. repackage / rebrand story

Powers Candy Current State

Current Logo, Packaging, Social Media Posts & Website


  • Logo doesn't give a real sense of the personality of the brand
  • Packaging is inconsistent between multiple products
  • Website has great content but doesn't have a voice
  • Overall inconsistent


Possible Logo Inspiration

Packaging Insiration

Typography Inspiration

Possible Color Palettes

Logo Sketches

Digital Sketches

New Packaging
New Website
New Ads


Created with images by Scott McLeod - "Blue taffy"

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