Dating app A UX JOURNEY BY CARLOS SALGUERO

dating in 2017

No sex? What is happening?

In a recent article by The Washington Post, it was said that millennials are having less sex than any generation in 60 years. Helen Fisher, a biological anthropologist at Rutgers University said "It's a highly motivated, ambitious generation. A lot of them are afraid that they'll get into something they can't get out of and they won't be able to get back to their desk and keep studying."

Career and self-development are important to millennials in 2017.

Jean Twenge, the author of two studies and Psychology professor at San Diego University said " This was the group that really started to communicate by screens more and more and by talking to their friends in person less." People are not going out as much as previous generations and apps like Instagram, Snapchat, and Facebook are probably their preferred method of communication.

Dating people on apps has become the norm in 2017

On top of that, "It ends up putting a lot of importance on physical appearance, and that, I think, is leaving out a large section of the population" said Twenge. This has given the rise of apps such as Grindr, Tinder, and Bumble, which thrive on matching people based on their looks with the sole purpose of hooking up. Millennials seem to want something more substantial.

UX Problem: Millennials want an app to meet someone with ambition and drive. They wish for meaningful encounters.

Ux2UI: The procEss

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To find genuine people you have to be genuine with yourself first. What makes you you?

After conducting many personal surveys and reading many more articles online, I have found that there is a market for a new dating app. An app that doesn't put a mask on our faces and allows us to become someone else while conversing. Millennials have access to information at their fingertips which makes them the smartest generation in history. They want to make healthy choices in all aspects of their lives. Most choose monogamy, but there seems to be an increase in the number of open relationships today. Individuals are no longer ashamed of their fantasies, so being open about them from the beginning is key.

A world of colour. A world of spectrum. A world of personal choices.

We live in a world of spectrum. There is a spectrum of colour just like there is a spectrum of sexuality. There is a spectrum when it comes to any subject, including career, family, hobbies, etc. How can we tie all of these aspects together in order to find people we actually want in our lives? Doesn't it make sense that the ideal partner has at least one thing in common with us? What is most important to you? This should always be the emphasis. We should know ourselves first.

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Carlos Salguero
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