London, UK - 6th July 2018 - MEDIA KIT, Published by Lauren Best
video by Kara Joshi
What is the product?
'oui•d' is the result of an exploration of an alternative method of cannabis consumption.
The dressing table self-care alchemy kit offers a simple process for brewing CBD oil topical skin lotions, as well as creating terpene aromatherapy diffusions.
These non-psychotropic cannabis plant derivatives provide health and beauty benefits to the user.
This cannabis self-care infusions kit will include the basic tools needed for the user to experiment with different CBD oil and terpene infused formulations in order to absorb the wellness benefits of these oils properties and provoke healthy hedonism.
This kit caters to the well-being market of cannabis users and offers an experience to those who are interested in an attractive alternative method of cannabis consumption.
In countries like Canada and America, the legal landscape of cannabis is changing, and with this, a growing market of females primarily in North America, but also in the UK and Europe, are emerging with a focus on using cannabis for well-being rather than medicinally or recreationally. There has been a negative stigma associated with smoking cannabis, and a perception that smoking is the ‘only’ form of consumption.
There is opportunity to educate and cater to this ‘consumption for wellness market’, not only by informing them on the benefits that cannabis can offer in different forms to the mind and body, but to also design objects and systems that make it easy and welcoming for them to explore.
The legal landscape of cannabis is changing, and with this, a growing market of females are emerging with a focus on using cannabis for well-being rather than medicinally or recreationally.
There has been a negative stigma associated with smoking cannabis, and a perception that smoking is the ‘only’ form of consumption.
'oui•d' offers a simple self-care system for making natural, homemade topical lotions infused with hemp derived cannabidiol (CBD) oil, and for creating herbal aroma diffusions with terpenes found in cannabis.
Catering to the self-care market of cannabis users, the kit offers an experience to women who are interested in an attractive alternative method of cannabis consumption.
This design offers a solution to the perception that smoking cannabis is the only form of consumption, and it offers an opportunity to educate and encourage this consumption for wellness market to explore the health benefits that cannabis can have on the mind and body.
What are Terpenes?
Terpenes are fragrant oils that give cannabis and other herbs, fruits, and plants their aromatic diversity. Each terpene offers a differing aroma and effect based on their unique compositions. Terpenes have anti-anxiety, oxidising, antiseptic, calming, relaxing, alerting, mood elevating, stress relieving, and creativity effects and properties.
Research gathered from Leafly
What is CBD Oil?
CBD is one of many active cannabinoids found in cannabis. Because CBD is legally obtained and offers no psychotropic effects, it offers an abundance of benefits to the mind and the body. When applied topically it offers the benefits of Anti-aging, inflammation reduction, anti-oxidization, UV protection, pain relief, and skin condition aid.
Research gathered from Leafly
MATERIALS + CONTEXT
Designed from stainless steel, marble, alabaster and glass, the 'oui•d' alchemy kit removes the preparation and mess of making homemade lotions in the kitchen to a simplistic, clean and visually attractive form, functional enough to live on the dressing table, window sill or credenza.
The decision to select luxury materials like stone and glass is based many factors including their strength (to stand up over time), their beauty (to let go of the unattractive stigma of cannabis), and their value (to promote sustainability through longevity).
The kit includes two separate recipes engraved on a marble tray that correspond to a guide on the glass vessel. These four dots indicate how much of each ingredient is needed to create a Terpene Aromatic Infusion, as well as a Topical Balm with CBD Oil.
The stainless steel frame offers a home to locate the candle which is essential to mixing these two recipes, as well as a home to the nested glass vessel and lid, and the glass spoon.
An alabaster stone base offers a weight to the stainless steel frame and the delicate glass objects.
The top glass lid is easily removed off of the glass vessel, making it easy to add ingredients and mix them together within the glass spoon. It also supports for the extraction of the Terpene Aroma Diffusion.
The glass spoon can be placed to nest with the glass vessel and lid to store the CBD Oil Balm, or can hang from the stainless steel frame.
When placed on the table, the glass lid offers a cradle to the glass vessel.
INITIAL RESEARCH INSIGHTS
Some of the influential brands that played a roll in my research journey include Van der Pop ("curates + creates cannabis experiences for the modern woman"), as well as Broccoli Magazine ("the international magazine created by and for women who love cannabis").
Some of my initial insights were a result of the findings of the VdP WOMEN & WEED SURVEY conducted by Van der Pop where they "surveyed 1,530 North American women about their perceptions, consumption and interests with the hope of facilitating more meaningful conversations that reflect the needs of real women".
"70% believe cannabis consumption carries a stigma"
"60% want to know about the benefits of cannabis and skin care"
"Women are consuming cannabis for specific therapeutic reasons as opposed to a desire to simply ‘get high’"
"The top two cannabis topics of interest to women are pain relief (74%) and anxiety (64%)"
"Specific topics such as sex and skin care are starting to gain more interest as the potential benefits of cannabis continues to be explored and publicized"
"For many women, the idea of having to smoke cannabis was a reason for not consuming. 39% don’t like the idea of smoking. With increased education around consumption methods, this barrier will slowly be removed"
"Wellness was overwhelmingly listed as a reason for wanting to try cannabis, with 97% of women citing at least one wellness-related reason"
All statistics listed above are from the VdP WOMEN & WEED SURVEY conducted by Van der Pop
Why is this design important?
With the legal landscape of cannabis changing in different parts of the world, 'oui•d' is a design that addresses the new self-care market of cannabis users and is unlike the products we have seen for recreational users—generally those who smoke. ‘oui•d' responds to the current issue of how design and communication can be used as powerful tools to break through the negative stigmas of cannabis consumption popularized in the media. It shows how a set of thoughtfully designed tools and a system can be used together increase well-being for people. I see it as a starting point for this conversation of well-being consumption education to grow, as well as the start of future opportunity for design to offer practical solutions and developments for the cannabis industry.
I believe that 'oui•d' is an innovative example of how design can be used to increase comfort, productivity, interaction and sustainability of an object in order to improve and bring value to the everyday life of the user. It shows how a narrative driven object can offer an experience of value and attachment, not only through the choice of quality materials like marble, glass and stainless steel, but also through the emotional connection it will bring to the user through its ritual. Emotional attachment and object usefulness will increase the value of the design because the user is directly involved in creating the end result of making a terpene aroma diffusion or a CBD oil infused topical.
'oui•d' is both educational and functional. It provides an experience for hands on interaction, experimentation, and self-care. It tackles current issues while offering understanding and accessibility to the user. And it encourages sustainability through emotional attachment, material value, object usefulness, and personal production.
What triggered this project?
As a Canadian, I have seen the roles that cannabis has played prior to and during its legalisation in Canada. Having gone back to Canada this past summer and becoming aware of the changing landscape I began to be curious of the well-being benefits of cannabis use. I began discovering companies and brands focused on the culture of cannabis and how it can play a positive role in the lives of women. I began speaking to women who sought the use of cannabis for health and beauty benefits including relief from endometriosis, menstrual cramps, anxiety, stress, as well as skin conditions like acne or psoriasis.
Photos by Lauren Best Video by Kara Joshi Photo Stills from Video by Kara Joshi