AS SUMMER APPROACHES, NIKE CHICAGO CREATES A FRESH NEW JOURNEY FOR THEIR CONSUMERS.
OUR MISSION IS TO ELEVATE THE GLOBAL VISUAL PRESENTATION DIRECTIVE BY UTILIZING KEY STORIES THROUGH THE LENS OF PREMIUM EXECUTION.
AS THE VISUAL PRESENTATION FUNCTION, WE CONTINUE TO DRIVE THE GLOBAL DIRECTIVE BY FOCUSING ON THE FOLLOWING THEMES:
_DISRUPTION: re-thinking how we fixture block, how we utilize mannequins and how we redefine the standard with Visual Presentation
_STORYTELLING: allowing the product to navigate the journey of the consumer through key stories and impact moments
_MANNEQUIN STYLING: continuing to create authentic, inspired looks that speak to the consumer in an evolved way