Hospitality Business B&B in Snowdonia By ryan brown

Development

Product

The Bed & Breakfast room occupancy rate in the UK has increased from 45% in 2012 to 49% in 2015 showing that more people are staying in a B&B. Another impact that would benefit this business proposal is Brexit which would lead at least 5% or 2.5 million of the population to holiday at home.

B&B Room Occupancy Figures

Concept & Scale

The concept is a B&B that is a small scale with it being much easier to control and know what to do . My B&B would offer the best price available to the customers and would offer high quality in service.

Location

The location of the B&B would be in a national park would make it look beautiful against the landscape. Snowdonia is the best location to start since there are 105 B&B’s there compared to 838 in the Lake District and 1,216 in the Peak District with the number of people visiting Snowdonia in a year is at 4.27 million.

National Parks of the UK

Types of Activities

  • Climb Mount Snowdon
  • Walks
  • Little Railways
  • Cycling
  • Climbing & White Water Rafting Centres
  • Greenwood Theme Park
  • Museums
Mount Snowdon & The Little Railways

The B&B and it's Location

The B&B that I would like to have costs £440,000 where it has 7 en-suite bedrooms.

The B&B and the rooms

It’s located in Betws-Y-Coed which is the gateway to Snowdonia which has:

  • a railway station
  • a bus network
  • the national park visitor centre
  • a railway museum
  • a cycle hire
Betws-Y-Coed

Target Market

The target market of the B&B would be walkers and families.

400,000 walkers a year come here and would be there to reach the summit of mount Snowdon or go on the different trails available.

Families would do walks, go to the theme park, visit the museums and go on the little railways.

Walkers & Families

Products and Services

we are going to serve breakfast to the guests with the option of providing a bar in the evening. The bedrooms would include a toilet, beds and TV and there would be parking if the guests decide to come by car.

Operational Model

Staffing

staffing involves having 3 staffs which includes me that are permanent that would be in the functioning area of chef, checking in and cleaning the rooms. I plan to use multi-skilled floating staff strategy and the salary for my staff would be £14,000 a year based on the average.

Specialist Qualification

This would apply to the chef who would need at least a BTEC National Certificate in Hospitality Supervision so they are able to know the health and safety, equipment and skills and techniques that would be used.

Chef Qualification

Staffing Issues Seasonality

There would be the staffing issues relating to seasonality with our peak season would be during the summer when our capacity would be full. While during winter would be the low season with not many guests being there that would mean the seasonality staff would not be used during the quieter times.

Legislations

  • Home Insurance
  • Fire Regulations
  • Gas Safety
  • Television License
  • Alcohol License
  • Food Safety
Food Safety Regulation

Supply and Demand & Capacity Management

The supply and demand would relate to the high season being in the summer and the low season being in the winter.

Capacity management for high season would be £70 per room with £20 for additional nights and low season being £50 per room with £10 for additional nights based on the average price of the B&B’s in the area.

Attracting people off peak would be to offer a restaurant, discounts on nearby activities and attract holiday companies to fill out the rooms.

Demand Management

We would partner with Visit Wales who would put our B&B on their page and for our co-operation, we would put leaflets and maps in the lobby that promotes the tourist board and would also use Wales Tourists Online to promote our B&B.

We would have our own website, tripadvisor and in social media and branch into local newspapers with what we would be able to afford and also try to market to our target market.

Visit Wales Tourist Board

Funding

I would like to fund from the bank that would amount to £220,000 to buy the B&B with the rest of the money coming from my savings.

B&B Revenue Estimate

References

Walestouristsonline.co.uk. (2017). Snowdonia Bed and Breakfast - B&B - Guest Houses. [online] Available at: http://www.walestouristsonline.co.uk/snowdonia/guesthouse/ [Accessed 28 Apr 2017]

Rightmove.co.uk. (2017). Check out this commercial property on Rightmove. [online] Available at: http://www.rightmove.co.uk/commercial-property-for-sale/property-39691683.html [Accessed 28 Apr 2017]

Snowdonia (2013). Visit Snowdonia - Activities and Things to Do. [online] Available at: http://www.visitsnowdonia.info/activities_and_things_to_do-10.aspx [Accessed 28 Apr 2017]

Eviivo (2015). Legal Advice and Requirements for B&B Owners. [online] Available at: https://eviivo.com/my-bb/how-to-setup-modern-bb/11-legal-matters-need-take-care/ [Accessed 28 Apr 2017]

Visit Wales (2017). UK Breaks & Family Holiday Destinations | Visit Wales. [online] Available at: http://www.visitwales.com/ [Accessed 28 Apr 2017]

Visitbetwsycoed.co.uk (2017). Holidays, short breaks, accommodation and things to do in and around Betws-y-Coed, Snowdonia. [online] Visitbetwsycoed.co.uk. Available at: http://www.visitbetwsycoed.co.uk/Home/ [Accessed 28 Apr 2017]

Morley, N. (2016). Woman falls 200ft to her death in front of husband while climbing in Snowdonia. [online] Metro. Available at: http://metro.co.uk/2016/03/26/woman-falls-200ft-to-her-death-in-front-of-her-husband-while-climbing-in-snowdonia-5777585/ [Accessed 28 Apr 2017]

Statista (2015). B&B room occupancy rate in the UK 2011-2015 | Statistic. [online] Statista. Available at: https://www.statista.com/statistics/301484/bed-and-breakfast-room-occupancy-rate-in-the-united-kingdom-by-counrty/ [Accessed 28 Apr 2017]

Choat, I. (2016). Sharp rise in cost of holidays abroad leads to staycation boom. [online] the Guardian. Available at: https://www.theguardian.com/travel/2016/jul/10/brexit-and-the-uk-tourist-industry [Accessed 28 Apr 2017]

Bedandbreakfastsguide.com (2017). Hotels, Guest Houses and Bed and Breakfasts near National Parks, AONB and Nature Reserves | Bed and Breakfasts Guide. [online] Bedandbreakfastsguide.com. Available at: http://www.bedandbreakfastsguide.com/b-and-bs-near/national-parks-aonb-and-nature-reserves/ [Accessed 28 Apr 2017]

National Parks (2016). National Park facts and figures. [online] National Parks UK. Available at: http://www.nationalparks.gov.uk/students/whatisanationalpark/factsandfigures [Accessed 28 Apr 2017]

Snowdonia National Park (2011). Eryri - Snowdonia. [online] Available at: http://www.eryri-npa.gov.uk/authority/news-and-media/Facts-and-Figures [Accessed 28 Apr 2017]

Payscale.com. (2017). Receptionist Salary (United Kingdom). [online] Available at: http://www.payscale.com/research/UK/Job=Receptionist/Salary [Accessed 28 Apr 2017]

Richard (2013). The Qualifications Required to Become a Chef in the UK. [online] Available at: https://www.how2become.com/blog/training-to-become-a-chef/ [Accessed 28 Apr 2017]

National Parks (2017). Education services in National Parks. [online] National Parks UK. Available at: http://www.nationalparks.gov.uk/students/teachersarea/educationservices [Accessed 28 Apr 2017]

Perrin, J. (2013). How to climb Mount Snowdon. [online] Available at: https://www.theguardian.com/travel/2013/aug/23/how-to-climb-mount-snowdon [Accessed 28 Apr 2017]

Greatlittletrainsofwales.co.uk. (2017). The Great Little Trains of Wales. [online] Available at: http://www.greatlittletrainsofwales.co.uk/ [Accessed 28 Apr 2017]

Robers, L. (2013). Snowdonia charity walkers need to respect the mountains, say experts. [online] Grough.co.uk. Available at: https://www.grough.co.uk/magazine/2013/06/04/snowdonia-charity-walkers-need-to-respect-the-mountains-say-experts# [Accessed 28 Apr 2017]

Snowdonia (2017). Visit Snowdonia - Snowdonia accommodation, things to do, attractions. [online] Available at: http://www.visitsnowdonia.info/ [Accessed 28 Apr 2017]

EducationOnline. (2014). Chef School Online - Enroll in an online chef school - EducationOnline.com. [online] Available at: http://www.educationonline.com/chef-school-online.aspx [Accessed 28 Apr 2017]

Cdc.gov. (2016). Food Safety Home Page | CDC. [online] Available at: https://www.cdc.gov/foodsafety/ [Accessed 28 Apr 2017]

Ukinbound.org. (2015). UKinbound - Discover Wales. [online] Available at: http://www.ukinbound.org/events/archive/discover-wales [Accessed 28 Apr 2017]

Notes

This is my hospitality business proposal where I would like to have a B&B in Snowdonia that would be successful in making a profit.

This is where the Bed & Breakfast room occupancy rate in the UK has increased from 45% in 2012 to 49% in 2015 showing that more people are staying in a B&B. Another impact that would benefit this business proposal is Brexit which will cause holidays abroad to become more expensive and would bring a boost to domestic holidays that would lead at least 5% or 2.5 million of the population to holiday at home.

The concept is a B&B that is a small scale and I would start here because it is much easier to control and know what to do than start big in a hotel which can get complicated and involves more money which I don’t have. My B&B would offer the best price available to the customers and would offer high quality in service which is key in keeping the people staying there cheerful.

The location of the B&B would be in a national park compared to being in a seaside resort which would make it look tacky and are crowded with B&B’s while being in a national park would make it look beautiful against the landscape. Snowdonia is the best location to start since there are 105 B&B’s there compared to 838 in the Lake District and 1,216 in the Peak District with the number of people visiting Snowdonia in a year is at 4.27 million.

The different types of activities that can be done in Snowdonia is to climb mount Snowdon, walks, go on the little railways, cycling, climbing and white water rafting centres, Greenwood Theme Park and museums.

The B&B that I would like to have costs £440,000 where it has 7 en-suite bedrooms and I am not going to redesign it which would limit the cost. It’s located in Betws-Y-Coed which is the gateway to Snowdonia where it has a railway station, a bus network, the national park visitor centre, a railway museum and a cycle hire located right across the B&B.

The target market of the B&B that I am targeting would be walkers and families. I am targeting walkers because 400,000 of them a year come here and would be there to reach the summit of mount Snowdon or go on the different trails available. This would also attract families since they can do walks, go to the theme park, visit the museums and go on the little railways.

The products and services that would be provided is that we are going to serve breakfast to the guests which is included in the price with the option of providing a bar in the evening. The bedrooms would include a toilet, beds and TV and there being parking if the guests decide to come by car.

The operational model for staffing is that I plan to have 3 staffs which includes me that are permanent that would be in the functioning area of chef, checking in and cleaning the rooms. I plan to use multi-skilled floating staff strategy that involves a member of staff not being available to show up, the other 2 would fill in for their role which would fit in for the B&B. The salary for my staff would be £14,000 a year based on the average.

A specialist qualification is important so that the right people are able to work who has the right qualification to do it. This would apply to the chef who would need at least a BTEC National Certificate in Hospitality Supervision so they are able to know the health and safety, equipment and skills and techniques that would be used.

There would be the staffing issues relating to seasonality with our peak season would be during the summer when our capacity would be full. This would be where more staff would need to be hired to keep up with the capacity seasonal which would offer lower wages and hours than the full timers. While during winter would be the low season with not many guests being there that would mean the seasonality staff would not be used during the quieter times.

There are many different types of legislations that would need to be obey in a B&B. This would be home insurance on the property for any damage, fire regulations in case a fire breaks out, gas safety for the heating, television licence for the TV’s in the guest’s rooms, alcohol license for providing these drinks at the bar and food safety when delivering food to our guests that they are safe.

The supply and demand would relate to the high season being in the summer and the low season being in the winter. Capacity management would come into play to match the level of capacity to the level of demand where our prices for high season would be £70 per room with £20 for additional nights and low season being £50 per room with £10 for additional nights based on the average price of the B&B’s in the area. Ways that we can try and attract people off peak would be to offer a restaurant that would be used, have discounts on nearby activities to the guests and attract holiday companies to fill out the rooms.

Strategies that would be used in demand management would be giving out discounts during the low season to attract more people and to promote events that would be on during these times. For advertisement, we would partner with Visit Wales who would put our B&B on their page and for our co-operation, we would put leaflets and maps in the lobby that promotes the tourist board and would also use Wales Tourists Online to promote our B&B. This would be where we would advertise strongly during our first years so that people would know that we are here which would include our own website, tripadvisor and in social media. We would also try to branch into local newspapers with what we would be able to afford and also try to market to our target market through websites or even magazines.

I would like to fund from the bank that would amount to £220,000 to buy the B&B with the rest of the money coming from my savings. I have done calculations on how much money the B&B would make where in the first year, it would make £22,500 in revenue due to not much expose, but when it comes to the fifth year, it would make as much as £61,000 with the total amount of revenue I can get from this with all the years combined is £204,500. With your loan, I can make this happen where I have showed you it can be successful with the right location, the target market that would be aimed at and how we would get more expose throughout the years to make more money especially in the summer during our peak season to make the money back.

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.