How about a Plimsoll? Ashton, Nikki, Sarah & Emily

What is a "Fashion Sneaker" you ask?

We defined this as a soft canvas or suede shoe with a rubber sole with the intended purpose of expressing one's style while also feeling comfortable. These shoes range in colors, designs, & utility; however, they are becoming more of a staple in fashion due to their new pairing with jeans, tights, skirts and many other items that were typically saved for less casual shoes.

Where did we look?

When researching the three brands, Puma, Adidas & Nike, one country consistently came up as the darkest shaded region, meaning there were the highest density of posts, and that was the Netherlands.

We controlled for European slang by adding "Trainer" & "Plimsoll" to our query

Netherlands

  • Capital: Amsterdam
  • Population: 16,877,351
  • 451 km of Coastline for Importing & Exporting

Dutch Culture

  • Economic growth picked up in 2015
  • Increased exports and business investments
  • Appearances are important
  • Disciplined, conservative & pay attention to detail
  • Style & comfort are important
  • Biking is a large channel of transportation

What We Found

Comparison

Netherlands | United States

OVerall

Puma

The PUMA brand is grounded in four values: brave, confident, determined, and joyful. They motivate us to surpass our potential, and use our knowledge and history in sport to further establish credibility, authenticity, and an appreciation for the games we play.

  • Headquarters: Herzogenaurach, Germany
  • Sold in 120 countries
  • Started as a sports focused brand, however introduced their lifestyle brands in 1999

aDIDAS

The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.

  • Headquarters: Herzogenaurach, Germany
  • Sold in 160 countries

nIKE

To bring inspiration and innovation to every athlete in the world.

  • Headquarters: Beaverton, Oregon, United States
  • Sold in 120 countries

Well... Now What?

Overall, consumers in Netherlands are more likely to post about fashion when also posting about each brand than consumers in the United States

What are they talking about?

So What are the recommendations?

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