Chapter 8: The flywheel & the doom loop Audrey Mackenzie, Jordan Martin, Anders Bengtson, Zach Vanbibber, Laura McMillan, and David Baseme

"Revolution means turning the wheel"

Buildup and breakthrough

  • There's no single defining moment
  • Media accounts of breakthrough are unrepresentative
Whereas we found no articles of any significance in the decade leading up to the transition, we found ninety-seven articles' worth examining in the decade after the transition
The road to breakthrough is not just a luxury of circumstance

The Flywheel vs. the Doom Loop

Comparison companies failed to produce sustainable results

2 Wrong pattern were prevalent in comparison companies

  • Misguided acquisitions
  • Leaders who stopped the flywheel
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David Bsm


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