Chapter 8: The flywheel & the doom loopAudrey Mackenzie, Jordan Martin, Anders Bengtson, Zach Vanbibber, Laura McMillan, and David Baseme
"Revolution means turning the wheel"
Buildup and breakthrough
There's no single defining moment
Media accounts of breakthrough are unrepresentative
Whereas we found no articles of any significance in the decade leading up to the transition, we found ninety-seven articles' worth examining in the decade after the transition
The road to breakthrough is not just a luxury of circumstance
The Flywheel vs. the Doom Loop
Comparison companies failed to produce sustainable results
2 Wrong pattern were prevalent in comparison companies
