Welcome to DMAC@USM 2017 First USM Digital Marketing Analytics Competition - April 21, 2017

Get a career headstart and do something employers die for!

Welcome to the First Digital Marketing Analytics Competition (DMAC) at USM! This experience is like no other and can become one of the most meaningful activities of your college career. Participating in this competition can expand your career network and increase your social marketing job skills. Any majors are welcome!

Be a part of the DMAC@USM 2017

The topics are solicited in, but not necessarily limited to the following areas: digital advertising, online marketing, the integration of traditional advertising with digital platforms, marketing technology, mobile marketing, geo-targeting, social media marketing, marketing analytics, data or information fusion, and data-driven marketing. Each presentation will be limited to 15 minutes.

During the competition, student teams will invent, refine and brainstorm digital promotional ideas, develop digital marketing campaigns, run their campaigns and measure their results. (see Recommendations for DMAC@USM 2017 and Tips for Implementation and Execution). Student teams will summarize their campaigns and data, and present their results to marketing experts from local companies.

Introduction Video

To kick off the competition, each student team will create and upload a short YouTube video (i.e., 3-minute) introducing their team. The introduction may provide the following information: team structure, skill set, related experience, unique style/culture, etc. This does not have to be over-produced. Maybe just a shot of your team in front of a laptop sketching out the big idea and a bit about why your team is well-suited to turn the idea into reality. An introduction video is due on March 17, 2017 (Email the YouTube URL to usmdigitalmkt@gmail.com).

Digital Marketing Analytics Proposal

A one-to-two page Digital Marketing Analytics Proposal is due by March 24. You may want to check out the following video to learn how to generate a digital marketing proposal.

The proposal should highlight your client’s business description and its products/services, market environment & competition, proposed digital promotional ideas, proposed digital marketing campaigns, and proposed campaigns & expected results.


March 20 – Teams finalized/ Introduction Video (YouTube URL) Due (Email the link to usmdigitalmkt@gmail.com) | March 24 – Digital Marketing Proposal Due (Email the proposal to usmdigitalmkt@gmail.com) | April 17 – Final Presentation Slides Due | April 21 – Final Digital Marketing Analytics Competition

Prizes and Awards

All participants get a certificate for participation. All finalists are recognized in an awards ceremony. 1st Place Award: $100 | 2nd Place Award: $75 | 3rd Place Award: $50

It’s time to put your marketing skills to the test!

Visit Discover DMAC to learn more about the Competition and how to participate.

Who Can Enter?

All majors are welcome! Entrants must be enrolled undergraduate or graduate students at USM as of Spring Semester, 2017. Teams must be made up of 3 – 5 people.

How to Enter?

Teams must complete their entry forms by March 20, 2017. Select your team and then fill out the form here: https://goo.gl/forms/A1ir5Vyi87wjxo4x1 .


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