Watermelón Juice Camron, aNGELINA, vICTORIA

A new, revolutionary product coming to you from Naked Juice...

Packaging: individual boxed watermelón cartons, packages of 12 boxed cartons

Branding: Watermelón Juice


Target US Market: teens-adults who enjoy refreshing beverages and want to make a difference in the environment

Product features, marketing claims: made out of 100% watermelón; no added sugars, designed to give you energy without the bad chemicals in energy drink

Positioning in the US: Gilbert, Arizona and Sacramento, California

Retailers/wholesale: wholefoods, target, fresh/harvest market, and market basket

Price: individual carton is priced at $3.99 and a package of 12 cartons is priced at $24.99

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