A new, revolutionary product coming to you from Naked Juice...
Packaging: individual boxed watermelón cartons, packages of 12 boxed cartons
Branding: Watermelón Juice
Target US Market: teens-adults who enjoy refreshing beverages and want to make a difference in the environment
Product features, marketing claims: made out of 100% watermelón; no added sugars, designed to give you energy without the bad chemicals in energy drink
Positioning in the US: Gilbert, Arizona and Sacramento, California
Retailers/wholesale: wholefoods, target, fresh/harvest market, and market basket
Price: individual carton is priced at $3.99 and a package of 12 cartons is priced at $24.99