Hello From My Seat A quick story about technology failures

How most people imagine the help desk.

PC People Blame Apple. Apple people laugh while they drink their Chai tea in their flannels, the men scratching too long beards, the women, apply tattoo balm to their new shoulder ink.

This woman is going to have a back ache!

However, there should be no finger pointing , head scratching or crying.

The truth is technology is bound to not perform as requested, because we think it is magic.

Magic does not exist.

To make technology work you must understand technology.

These are tools.

In 1937, the American sociologist Read Bain wrote that "technology includes all tools, machines, utensils, weapons, instruments, housing, clothing, communicating and transporting devices and the skills by which we produce and use them.

This is a tool.

Today when people think of technology they think of electronic devices. I don’t know of anyone who looks at a kid with a hammer and says,“ these kids and their technology”, and its not because kids don’t use hammers. It’s because we don’t use the word technology in that way.

Created By
Ana Arrieta


Created with images by PublicDomainPictures - "anger angry bad" • B3R3N1C3 - "self-esteem depression apple" • PublicDomainPictures - "browsing computer female" • Ilweranta - "Wizards" • Astryd_MAD - "tools work repair hammer screwdriver chisel roulette" • Sergey Zolkin - "untitled image"

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.