Fundraising is a whole organisation responsibility not a tack onto the side.
Unlike individual donors, many funders will look hard and long at all aspects of your organisation. They may have panels with experts in your field. Some may know your organisation or your community.
Your governance, your plans, your financial management, your profile and reputation, how your work is valued by others – all of these make up the product you are “selling” but you the person who is filling in the form cant keep all of these up to scratch alone and be able to answer questions about them all. Get everyone on board.
ACVO Funding A-Z