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Start With Story, Start With Why The Peso Model & COntent Marketing

What is Content Marketing?

Content Marketing Elevator Pitch

"Traditional marketing and advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one." – Robert Rose

Content Marketing Defined for Non-Believers

Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

Content Marketing Defined Formal Definition

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.

Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services.

WHAT'S BUBLR'S STORY?

STORIES ENERGIZE YOUR ENTIRE BRAIN

What Do You Need To Tell A Story?

START WITH WHY

Simon Sinek's Golden Circle Model: Start With Why

Getting To Why

Patagonia

Worn Wear: a Film About the Stories We Wear

Worn Wear is an exploration of quality -- in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family's maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard. Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.

Serious Play | Stone Creek Coffee

What is Stone Creek's Why?

Creating Memories Through Food | Tall Guy & A Grill

What is Tall Guy & A Grill's Why?

Fighting Autism With Creative Learning | Islands of Brilliance

What is Islands of Brilliance's Why?

Stories that stay with us. Stunning visuals. High-tech experiences with a human touch. And measurable, meaningful business results.

These are the hallmarks of the NewsCred Top 50. This year’s winners, comprised of companies of various sizes across a multitude of industries, represent the best of content marketing today. We applaud these brands for their courage to see possibilities and drive innovation that, in turn, evolves the entire content marketing field. Prepare to be inspired.

Created By
Linda Menck
Appreciate

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