Statement of Objectives
- To reach out to millennial generation in order to spread the word about the BCB100 and the community within the MHBC by use of social media, event sponsorships and flyers distributed at local hangouts and popular venues.
- Incorporate a new design for a jersey in to the new promotional strategy.
- Create an outlet for greater community involvement and support for the BCB100.
The target audience involves a younger demographic between the ages of 18-35 years. The target audience ranges from college students to family oriented individuals and originate from within the city of Memphis. By implementing this specific demographic, the organization has the potential to grow at a great rate. The younger generations play a key role in the expansion of the brand. This audience is well informed with social media and is generally assumed to be technologically savvier, therefore, increasing awareness through these outlets will allow for more information conveyed to a wider audience.
To all aspiring cycling athletes who want exposure to a competitive yet entertaining environment that welcomes all ages, the BCB100 (Bluff City Blues 100) creates a platform for developing skills as a cyclist and as a valued team member. The completion of the race and training creates a sense of satisfaction in the ability of achieving great feats. The BCB100 is a locally held event within the greater Memphis area and is organized for cyclists that want to experience rides that range from 20, 40, 62 &100 miles.