Why a Business uses social media ?

Because using social media is easy and legal . People can use it for businesses .

They use some social media sites for business . For example facebook, gmail , twitter ,etc .

Businesses use social media for advertising . They can put some adverts on social media and when customers click on that advert , owners of the businesses earn money .

What are the advantages of building an online community ?

The first advantage is that online communities provide a lot of information and all people in that community can use this information .

With online communities , people can spend time better . For example , they find useful links .

In online communities , people can access more people and they can collaborate and communicate each other .

WHY SHOULD A BUSINESS BE AWARE WHEN THEY ARE MENTIONED IN SOCIAL MEDIA ?

A business should be aware when they are mentioned in social media because people can comment in a bad way about that business . They should see it and change it .

If they are aware of social media comments , they can see their deficiencies and people's expectations . So , they can improve themselves

WHAT ARE THE BENEFITS OF A BUSINESS USING SOCIAL MEDIA FOR ENGAGEMENT ?

For engagement , businesses use different social media ways . For example , in facebook there are shares , like , comments . In twitter there are mentions and retweets . They engage with people by using them .

When businesses offer one product , people experience it . If it is safe people like it , share it , comment and say it to others . It is helpful for businesses . They can improve their engagement and trust .

Thanks to social media engagement, consumers have a relationship with the business itself. For example, with their favourite brand, restaurant, or company.