Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer's audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.
A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
For this assignment you are going to research influencers, famechangers, internet celebrities, etc. and identify an individual who has achieved internet stardom and has been identified as a influencer by aligning themselves with brands as ambassadors and/or advocates. You can't report on any superstar celebrities like Jay-Z or Kim K., etc.