*As voted for by the football community via footyheadlines.com
NEW TO MARKET
- Comes with a disclaimer that the chrome coating on the sole plate will peel off!
- Now outselling Adidas Gloro which was a former best selling boot
- Despite a reinforced upper this time round it still comes with a disclaimer that it will last only 18 games
- Will be worn by; Kun Agüero, Antoine Griezmann and Marco Reus
- 2000 pairs Worldwide
- Pro-Direct only sold 2/15 pairs in the first 2 weeks in store
Adidas launched this boot by an invite-only app initially unveiled by a group of young footballers across London putting these consumers in the spot light to endorse the product rather than Elite Athletes. Consumers who want to buy the boots will need a code but you can only get a code from someone who has purchased a pair (each pair comes with 3 codes). This makes the consumer feel special, gets them more followers on social media etc and gets them invited to VIP events.
Once they have a code users will be able to create a bespoke boot by choosing a combination of an inner shoe with an outer skin.
The sales process comes with a personal fitting, a trial session and when bought before 5pm the boots will be hand-delivered within four hours (If the customer lives in London)
Glitch was launched initially with a choice of six outer skins and four inner shoes but each week Adidas are inviting fans to have their say on new designs. They have already released Version 2 (V2) in Black and White which has been modified, making it lighter and softer following initial consumer feedback.
Filling Pieces & ETQ Amsterdam are both popular brands amongst Professional Footballers as a slightly cheaper every day alternative to the likes of Balenciaga or Lanvin, bridging the gap between the younger players with less money and the Professionals with the money.
PAUSE FOR THOUGHT...
It’s extremely rare that players opt for the longer studs, even here in the UK! Players would much prefer a few replacement studs than a full set of longer studs
“I lost a size 11 stud, looked on-line to get more but can’t find them anywhere. There’s no chance I’m putting all the long ones in so I really don’t know what to do” Max Sanders – Brighton FC
“It’s nice that you’re given the option but it’s an option that no-one really wants!…It’s like being giving free fluffy dice with a car wash! Nice gesture but lets face it they’re not going to be used!…I’d prefer an air freshener, at least i'd use it!” Noel Hunt – Portsmouth FC
“I have loads of tubes with 12’s and 13’s but if I need an 11 I have to take them from someone else's boots” Duncan Wells - AFC Bournemouth Kitman
When talking to players about Flyknit Technology they always relate it to the Racer. Very few players know that some of our boots use Flyknit technology.
Adidas have utilized the success of their 'Boost' technology through introducing it in to some of their sock-liners