A short, engaging video conveying stats around how brand awareness affects loyalty.
The Power of Color for Brands
Research has reinforced that 60% of the time people will decide if they are attracted or not to a message - based on color alone! Color increases brand recognition by up to 80 percent. (Source: University of Loyola, Maryland study)
Shapes and symbols are also more influential than words.
If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.
Colour branded uniforms have a positive effect in three very different ways:
- staff benefits through an increased sense of pride, sharing a sense of camaraderie and equality
- company benefits through increased brand recognition and a professional looking team
- customers benefit by easily identifying staff and building a sense of trust.
Customer loyalty can be worth 10 times as much as a single purchase. A positive experience with previous products and services results in consistent loyalty. (Source: White House Office of Consumer Affairs, Washington, D.C.)
“Your brand is your promise.”
– Dana DiTomaso, MozCon 2015
45% of a brand’s image can be attributed to what it says and how it says it.
Videos on landing pages increase conversions by 86%. (Social Fresh, 2014)
63% of millennials say they stay updated on brands through social networks (Leaderswest, 2014)
Tips for creating a brand
Build around an idea - IKEA is based around the notion that good design is for everyone. Their brand is simple.
Communicate your values - Innocent incorporate their sustainable ethos in every element of the brand
Stand out - Orange mobile phones adopted a human identity to differentiate from its competitors