Brand Visibility 4imprint video

A short, engaging video conveying stats around how brand awareness affects loyalty.

The Power of Color for Brands

Research has reinforced that 60% of the time people will decide if they are attracted or not to a message - based on color alone! Color increases brand recognition by up to 80 percent. (Source: University of Loyola, Maryland study)

Shapes and symbols are also more influential than words.

If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.

Colour branded uniforms have a positive effect in three very different ways:

  • staff benefits through an increased sense of pride, sharing a sense of camaraderie and equality
  • company benefits through increased brand recognition and a professional looking team
  • customers benefit by easily identifying staff and building a sense of trust.

Loyalty

Customer loyalty can be worth 10 times as much as a single purchase. A positive experience with previous products and services results in consistent loyalty. (Source: White House Office of Consumer Affairs, Washington, D.C.)

“Your brand is your promise.”

– Dana DiTomaso, MozCon 2015

Effective Marketing

45% of a brand’s image can be attributed to what it says and how it says it.

Videos on landing pages increase conversions by 86%. (Social Fresh, 2014)

63% of millennials say they stay updated on brands through social networks (Leaderswest, 2014)

Tips for creating a brand

Build around an idea - IKEA is based around the notion that good design is for everyone. Their brand is simple.

Communicate your values - Innocent incorporate their sustainable ethos in every element of the brand

Stand out - Orange mobile phones adopted a human identity to differentiate from its competitors

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