Plumbline Creative WINE + BEER + SPIRITS + MORE

The package is the product.

In fact, in many ways the package can be more important than the product. To the consumer who has no idea who you are, the package represents their first interaction with product inside — and the brand behind it. It’s your ad on the shelf. So the package has to inform, but it also tells your story. Our approach to package design is to learn about and communicate that unique story.


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