Ideas for Starting a Small Business

Tips on how to start a small business.

Learn more

Starting up your own small business is no small endeavor. You could use all the help you can get. Let Adobe Spark eliminate stress when it comes to branding, marketing, and advertising for your new business.

Creating an Eye-Catching Logo

Your logo is at the heart of your business’s identity. It’s the visual reference point people use to associate you with the products or services you sell.

Adobe Spark’s free online logo maker helps you create a logo quickly and easily. Our logo maker walks you through the process and provides you with visual options.

Start now for free

Create Strong Impressions with Your Business Cards

Having an impressive business card is important. A business card provides another visual element for your clients or customers to understand more about your brand.

With Adobe Spark, you can make your own business cards for free. Take your recently designed Adobe Spark logo and decorate your card with it, along with any other brand colors to complement.

Start now for free

Market Your Business with Custom Flyers

Flyers can be shared in print and online, so you can connect with your customers wherever they are.

Using our business flyer templates and pre-selected sizes, you can put together a professional-looking flyer in minutes.

Start now for free

Build a Media Kit

A media kit, also sometimes called a deck, is a presentation of your brand to potential partners or investors. Media kits are made so you can present yourself and your business in the best light possible, with facts, details, and press clips to back it up. When building your media kit, make sure you get right to the point of what your audience needs to know about your business and the goals of the meeting. You can also share your media kit digitally with an EPK, or electronic press kit, so you can leave a lasting impression with clients wherever you go.

Chances are your prospective customers and contacts receive several media kits every week. You can make sure your press kit stands out from the crowd by making it eye-catching and completely unique with the various customization options available for free with Adobe Spark. Create an electronic press kit that will set you or your organization apart from the competition with possibilities such as a combination of video, still images and text to communicate your unique selling points to the people who matter. With Adobe Spark Post, you can build a kit to print, or get creative with Adobe Spark Video to create a more personal interaction with your audience.

Start now for free

Start a Blog for your Business

There are endless ways to connect with your audience. Social media, YouTube channels, email newsletters, pop-ups and activations, are some examples to name a few. If your audience looks to your brand for compelling content and resources, you might want to consider a blog. Blogs are great for sharing updates, articles or writings that are relevant to your brand, and sweepstakes or sale announcements. If you have something to say to your audience, share it on your blog.

Start now for free

Develop Viewership with Video Marketing

These days, a robust online presence powered by strong visuals is a must for any business looking to compete for customers’ attention and loyalty. Video content is one of the strongest means for getting the attention of your audience. Video streaming is ubiquitous across all platforms and allows for richer, more informed, or transformative types of engagement.

Adobe Spark Video is designed to make mastering the art of video production a breeze. Using a simple drag-and-drop system, you can upload videos, add music and insert captions wherever you like. Create branded content by using your logo on your video, or making a branded thumbnail artwork for your video. Save and share your videos within moments to post on Facebook, Instagram, Twitter, and YouTube.

Start now for free

Create Paid Advertising Campaigns

Eye-catching ads can help to make your brand more visible, spread an important message, build a community, and even change the world. Effective advertising is key to helping you pinpoint your audience and share the messages with them that they need to hear about your business. Advertising can be informative, comedic, or wildly creative, so pick an approach that resonates with your business and get to brainstorming with Adobe Spark about how to bring your ideas to your audience.

Adobe Spark’s design tools were created with non-designers in mind. Spark Post is great for short, high-visibility projects such as signs, posters, social ads, and banners. Adobe Spark Post includes all the design tools, themes and templates you need to produce ads that grab attention and get results. Adobe Spark Video can create content for all the same platforms but with high-resolution, compelling videos. When you have more to say than will fit on a poster, say it with footage, music, and graphics edited together to a shareable video.

Adobe Spark is made to help you create memorable ads that don’t take a bite out of the budget. With our free creators, you can design the ads your company wants in minutes without spending a penny. You will have to set aside budget for getting your ads out there, such as via social campaigns, Google Ads, or printed collateral. Rather than spending a little on every advertising stream, research the ones that best target your business’s audience, and then invest a lot of your time and budget there. Success will take time, with trials and errors along the way, so don’t be afraid of testing out multiple campaigns until you find the perfect formula for your brand.

Start now for free

Get the Word Out With a Press Release

Press Releases are a great opportunity to tell your story to the media while arming the public with all the important details they need to know. Press releases aren’t common in every industry, so before sitting down to write one yourself, consider if it’s necessary for you. If you’re looking to share information that belongs in the public sphere, announce an opening or collaboration, or work in a field that gets reported on often, you might want to reach some of your audience with a press release. A press release makes a statement for you, while also giving journalists and reporters the facts they need to relay your story to their audience.

Create your press release and media kit with Adobe Spark. Adobe Spark Post features standard size canvases to get started with, and templates to help you organize your information in a professional way. Include images and branded content such as your logo.

Start now for free

Treat Your Customers with Custom Coupons

Everyone loves a good deal. And what better way to let people in on your deal than with exclusive coupons made for your business? Coupons can be found on discount sites, social media campaigns, in ads in newspapers and magazines, and even as printed collateral handed out at an event. Coupons and deals are part of any business, especially in the e-commerce age. Coupons can be an offering for a product, a discount, or even an experience for your customers to get them intrigued. But if your promotion can't stand out from the rest, it will simply be static in a sea of discounts.

Adobe Spark Post gets you started on your next coupon campaign with pre-made sizes and an array of coupon templates. It also gives you the opportunity to create something that meets your exact specifications and preferences, with no need to compromise. With a few strokes of the keyboard, you can change photo opacity, bump up your font size, change the font color, add a border or banner, or make whatever other changes you need to bring your coupon in line with your ultimate vision. By creating stunning, one-of-a-kind coupons with Adobe Spark Post, you're not just offering customers a discount — you're offering a passport to your brand community.

Start now for free

Host an Event to Make Memories with Your Customers

Events and activations are a crucial component of marketing and developing your brand. Events create an opportunity for your customers to interact with you and your business. Provide them with a well-rounded experience of what your brand has to offer with an event that taps into all the elements of your business. Meet your customers face to face and establish strong connections with them to establish brand loyalty.

Adobe Spark Post is ready to fulfill your event planning needs. Build a compelling flyer with Spark Post’s template options and customization capabilities to result in something perfectly on brand. Create a schedule for event-goers to know what they have to look forward to at your event. Printed out blank or personalized name tags, made with branded designs, for your customers to wear at your event. Print out gift tags to attach to gift bags that feature your business details and a beautiful design.

Start now for free

Steps to Start a Small Business

  1. Identify Your Target Market

    You should know your customers as well as you know the ins and outs of your business. Before a customer even walks in your door, you should be able to know all the different ways your business can serve them best. Take time to identify your target market. Create boundaries to maximize your marketing efforts and create standby plans for how you’ll eventually reach a greater audience over time.

  2. Craft Your Business Plan

    A business plan is like a dress rehearsal for your company. Before you put everything into action, you need to know every detail of how your business will operate, and what the operational scenarios will look like. Be as detailed as possible, including with finances, costs, products, business development, and points of contact. Save time, money, and effort in the long run by having a well-oiled business plan, with backup plans to support it. Additionally, a business plan can work like a compass, keeping you on track and oriented to achieving your long-term business goals.

  3. Achieve Administrative Success

    For some, the admin side of the business is more tedious and less exciting than other components. Staying proactive and organized will alleviate stress and set you up for success later on down the road. Some types of paperwork you’ll want to have finalized for your business include a business license, tax ID, and insurance, to name a few. Create a strong organization routine so that it’s easy for you and others to navigate your administrative and clerical needs. Lastly, know the laws that affect your business and how you will operate in a law-abiding way.

  4. Brand Your Business

    Branding is one of the principal components of starting a business. Branding doesn’t have to mean hiring an agency and spending a ton of time and money on a fancy website and business cards. Branding is simply having a strong understanding of your brand’s identity so that you can best serve and inspire your target market. Knowing your brand also aids you in making decisions for your business over time: your brand identity outlines who you are, what you do, and what that looks like, so it’s easier to make decisions based on what you’ve already decided according to that.

  5. Sing Praise by Promoting Your Business

    Create ad campaigns that reach out to your target market. Greet them with enthusiasm and opening day coupons. Gather customer contact info to add to your email newsletters to keep them updated and in the loop. Pass out branded business cards to friends and family to get the word out about your new business. There are endless opportunities and channels for you to market your business. Don’t be afraid to ask for professional help if you find marketing isn’t your strong suit, as it’s important to promote your business.

More Spark Templates for Small Business