Whether you’re a personal brand, a small startup, or a big business, a strong presence on Twitter has the power to yield amazing results. Imagine your goals for creating a social media account – it’s likely to connect with the right audience and create engaging conversations.
Fortunately, if you’re starting Twitter for a business or company, you’ll find that Twitter is a more optimal platform for connecting with directly with followers than other social networks. The ability to connect directly with other users, as well as the option for chronological timelines, provides more opportunity for exposure and engagement. Now, let’s get started making an impressive, shareworthy Twitter account with our tips and tricks below.
Before you start building a following, you’ll want to develop your Twitter profile with all the details.
Here’s an example of an impressive Twitter profile, and it’s Alexa from Amazon. Part of the reason this stands out is because it’s a novel Twitter account for an AI personality, not a real person, but it’s nonetheless as developed as a professional profile would be. Everything about it is on brand, from the binary code banner to the dry sense of humor in the bio that matches Alexa’s own. She even threw in an emoji in her description, which is eye-catching, and her location states “The Cloud” for accuracy (and a laugh).
With Adobe Spark Post, you can create a header photo from the preset size option and customize it to your liking. Add photos, graphics, branded elements such as logos or taglines, and then save and download it to upload it to your page! Your profile will be lookin’ good in no time.
The key to getting more followers is all about the content you share. Offer your followers content that they won’t find anywhere else, in a voice that is unique to you. Original content is shareworthy, especially when it sparks a conversation.
If you can provide news, facts, memes, photos, videos, or even inspirational quotes, for example, that users can’t find anywhere but your page, then they’ll be inclined to follow you for more.
Creating consistent content is important if your Twitter account is intended to be a voice in a particular field or be a source for original content. Consistency can look like the format or voice with which you write your tweets, the filter you apply to your photos, or the graphics you use on design-based content.
Start by creating a photo that you’ll pair with a tweet, or that will appear with a hyperlink you plan to post in a tweet. Design it to your perfection, using any logos, brand colors, or editing techniques that match your style.
Then, next time you want to build an image, all you have to do is select “Duplicate” on your first design and drop in the new image or text content. Easy as can be! You can even duplicate a tweet photo design and resize it to use on your Instagram, and Adobe Spark will automatically reformat it for you so imagine all the time saved!
Adobe Spark has another handy tool, Brandkit, that’s also a great timesaver to support you thru the design process. Upload your logo and any branded fonts, and the tool will guide you thru creating branded content for you to share on all your platforms.
Social media is all about connecting! You don’t gain followers by talking at your audience, but rather by talking with them. Find influencers who are in your industry, or have a voice that resonates with your own, and discuss collaboration opportunities. Explore cross-promotions, mentions, or brainstorming on a campaign together. If you have an audience that differs from theirs, then chances are you have a lot to offer each other and by collaborating together you can create something exciting.
First things first, aim to follow all of your competitors. Observe their Twitter activity and the conversations they engage in online. What kind of content are they sharing, and what topics are they tweeting about? Who do they follow and retweet? This is a great opportunity to dive more into data analytics tools. Find a social analytics tool that works for you, and monitor your competitors’ activity to get a clear idea of what they’re speaking out about, and what type of activity garners the most engagement and followers. Once you know the current lay of the land, then you can see what you can best bring to the table.
Twitter has stellar search capabilities. Use the advanced search function to filter keyword topics and engagement (followers, likes, replies, etc.) to see what the is trending on Twitter. Use this as a tool to help you guide your approach when developing tweets for your own feed. Take note of what people share, for example, and explore with weaving that into your own tweets. This can include tapping into trending topics and memes.
Hashtags are a powerful categorization tool. Hashtags help you connect your content with other people sharing similar tweets. First, research tweets relevant to your Twitter page. By now, there are tons of developed hashtags to create very specific networks of social content. For example, let’s say you’re a mom who loves the outdoors. If you tweet about that and use the hashtags “#mom” and “#outdoors,” you’re going to connect with ALL moms and EVERYTHING related to the outdoors, which may not be relevant for you. Instead, if you use “#momswhohike,” an already established hashtag, then you become immediately connected with a network of people who share your interests. Do a little digging to see what hashtags exist for your audience and also pay attention to accounts similar to yours and the hashtags they use.
The general consensus is that the best time to tweet is in the morning during the week, focused most on the middle of the week like Wednesdays at 9:00am. As you start building your followers, tweet often, and see when your audience is online. Engage with them in a timely manner when they’re online to keep the conversation going. Don’t forget to check your DMs, as followers might also reach out to you via your inbox.
Start with doing a competitive analysis, understand how many posts they tweet per day and how are the engagements look like, from that you can probably get a better idea on how much exposure you need to give your followers throughout the day.
You can also tweet less during lower traffic times (late nights and weekends), and tweet more during peak hours during the week. Be sure to tweet during relevant events and opportunities.
For example: "say you're a video gamer and there’s a big streaming convention coming up. That’s a perfect opportunity for heightened popularity and engagement on Twitter surrounding that topic. Find out what the hashtag for the convention is, and tweet frequently about it in advance of the convention. Tag other streamers who will be there and keep the conversations flowing. You can also tweet while at the event as well, to connect with other people who are there and share your own insider knowledge! Opportunities like this are key, so be aware of what’s happening in your industry’s realm."
The connections with your followers are some of the most important of all. Respond to people who like, retweet, or reply to your tweets. Search hashtags or trending topics that are on brand for you, and reply to those tweets. Check your DMs and respond to messages in a timely manner, and don’t be afraid DM someone who you’re curious to spark a conversation with. While this can all be quite time consuming, make the most of it by engaging in meaningful, genuine conversations that will strengthen your bond and trust with your audience.
Twitter ads are a highly customizable way to increase your exposure and grow your following. At the beginning of your Twitter career, take time to develop your profile, fine-tune your voice, and fill your feed with plenty of content to offer to new followers.
Then, explore using Twitter Ads to target new audiences and increase your exposure. You can use specific tweets in your ad campaigns, and designate who you’d like to target and how much you’d like to spend.
Since multimedia tweets (tweets that include photos and videos) generally perform better than just text-based posts, consider promoting your tweets that feature image-based content. Animated content likes GIFs helps stand out and generally helps drive engagement, With Adobe Spark Post, you can select animated templates to share on your feed with ease!