Ultimate Guide to Twitter Image Sizes

Learn how to size, format, and maximize your image’s potential with our Twitter image size guide.

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Looking for a guide to the various image sizes needed for Twitter? You’ve come to the right place. We’ve conveniently organized all the various Twitter image sizes and specifications you could need to optimize your image sharing online.

Our comprehensive guide is full of official sizing requirements from Twitter’s own site, along with professionally designed templates to get you started on your own beautiful graphics.

Twitter Header Image Size

  • The ideal image size for your Twitter header photo is 1500px by 500px.
  • Keep in mind that header photos display differently on various devices. You may experience cropping of around 60px on both the top and bottom of your header photo, so keep any important information near the center.
  • Don’t forget that your profile photo will also block part of your header in the lower left corner, so avoiding putting any key visual information there.
  • Twitter supports images that are JPEG, GIF, or PNG file formats.
  • • If you experience any errors in the upload process, be sure your browser is up-to-date, or try using a different browser.

Keeping track of the header sizing requirements can be a bit overwhelming. Adobe Spark keeps things simple by providing professionally designed templates that are already sized to fit your header photo space. Find a free template that resonates with your creative vision and customize it to perfection. Just remember to keep all important visual information in the central safe zone.

Create your Twitter images now

Twitter Profile Image Size

  • The ideal image size for your Twitter profile image is 400px by 400px.
  • Your profile image will be uploaded as a square, but it’s actually displayed as a circle throughout the site. Make sure that your image maintains its integrity when cropped into a circle. If you lose any important details in the cropping process, try using a different image.
  • Twitter supports images that are JPEG, GIF, or PNG file formats.
  • The maximum file size for a profile image is 2MB.

If you need further guidance with customizing your profile, read Twitter’s tips for building up your profile. Or, if you’re looking for help troubleshooting with uploading your profile image, explore more detailed suggestions from Twitter’s help page.

While Adobe Spark comes loaded with pre-made template sizes for you to choose from, we also know that sometimes you’ll have specific creative needs, like a Twitter profile photo.

Use the “Custom Size” option under “Resize” in your Spark workspace to enter in precise measurements in pixels, inches, or millimeters. In this case, type in 400px by 400px and you’ll have yourself the perfect canvas to make your custom profile image.

You can even drop a temporary circle outline graphic (with a 400px diameter) into your design to predict where the cropping will occur so you can optimize your image’s composition.

Twitter In-Stream Image Size

  • In-stream images are displayed at a 16:9 ratio of 600px by 335px and can be clicked and expanded up to 1200px by 675px.
  • What this means is that you can upload any shape photo, be it square, vertical, or horizontal, it will just be cropped in a 600x by 335px preview in-stream and will display in full once clicked on.
  • For best results, make sure your image is no larger than 5MB.
  • Twitter supports in-stream images that are JPEG, GIF, or PNG file formats.
  • If you’re uploading GIFs, go for one that loops. Twitter supports looping GIFs. Any GIFs that are not set to loop will display as a static image.

Looking to share image content with your tweets? Get started with Adobe Spark’s professionally designed templates to help inspire your creativity.

Choose from image-focused templates, infographics, marketing promotions, and more. You can even duplicate and revise any template you make for future use to create consistency in your feed. Explore animated templates on the Adobe Spark mobile app for a more dynamic design.

Twitter Ads Image Size

  • Images in both standard and promotional Tweets should be at least 600px wide. Aim for something closer to 1200px for the highest quality. Any height is acceptable up to a 1:1 ratio.
  • On a desktop, images are accepted between a 2:1 and 1:1 ratio. On mobile, images are displayed at a 16:9 ratio.
  • You can post up to four photos in a single tweet.
  • Twitter supports in-stream images that are JPEG, GIF, or PNG file formats.
  • For best results, make sure your image is no larger than 5 MB.
  • Animated GIFs cannot be included in tweets with multiple images.

When creating your image content for your tweets and promotions, look no further than Adobe Spark Post. Log in into Adobe Spark's workspace and enter in precise measurements in pixels, inches, or millimeters. Search the library of templates to get inspiration or use the “Layouts” option to format your composition with a mix of images, icons, and text.

Twitter Video Ads and Thumbnail Size

  • When it comes to tweeting videos, the approved file types are MP4 or MOV.
  • For best results, make sure your video is no larger than 1 GB and you may only upload one video per tweet.
  • An ideal video length is about 15 seconds or less, with a maximum length of 2 minutes and 20 seconds.
  • Twitter recommends videos that are 1200px by 1200px, or a 1:1 ratio, as this will appear consistent on both desktop and mobile platforms. Videos in a 16:9 ratio, be it vertical or horizontal, will be cropped in feed and appear in full when expanded.
  • Video thumbnails should match the aspect ratio of the video. JPEG or PNG files are accepted.

Head to Adobe Spark Post to make your video thumbnail using the same aspect ratio to match your video. Add images, icons, and eye-catching text to make a thumbnail that successfully speaks out for what your video has in store.

Twitter Cards Image Size

With Twitter Cards, you can use eye-catching imagery and video to drive a conversion, create an engagement, or start a conversation with your audience. There are several types of Cards:

Website Cards are used to link your audience to your website or a landing page. Be sure to include a call-to-action in the copy of your tweet to direct your audience where you want them to go.

App cards are used to promote a mobile app in the Twitter feed and link your audience to connect with the app.

Direct Message Cards are used to motivate users to start a conversation with your brand’s chatbot in their direct message inbox. Creating an eye-catching card using imagery or video is the key to initiating this conversion.

  • The ideal image size for Twitter Cards is 800px by 418px, a 1.91:1 ratio. For App Cards, you can go with 800px by 800px for a 1:1 ratio.
  • Videos can also be used in Twitter Cards. The recommended size for Website Card videos is 1200px by 1200px, or 1:1 aspect ratio. For App Card and Direct Message Card, the recommended size is 640px by 360px for a 16:9 ratio, or 360px by 360px for a 1:1 ratio.
  • Twitter supports images that are JPEG or PNG format; no GIFs allowed here.
  • For best results, make sure your image is no larger than 3 MB.
  • When it comes to videos, the approved file types are MP4 or MOV, ideally less than 30 MB in size, and no more than 1 GB.
  • Twitter advises a short video for these cards, so aim to keep it less than 15 seconds.
  • For videos, place your logo in the upper left hand corner.
  • All Website Card videos are required to have closed captioning or text overlays.

How to make your design with Adobe Spark

  1. Start with Inspiration

    We hook you up with thousands of professionally designed templates so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood, or color to have fresh inspiration at your fingertips. Once you find a graphic to start from, just tap or click to open the document in the editor.

  2. Remix to Make it Your Own

    There are lots of ways to personalize the templates. Change up the copy and font. Sub out the imagery with your own snapshots or short video clips. Or browse from thousands of free images right in Spark. Spend as little or as much time as you want making the graphic your own. With a premium plan, you can even auto-apply your brand logo, colors, and fonts so you’re always #onbrand.

  3. Amp up the Flair

    It’s easy to add extra flair and personality to your projects with Spark’s exclusive design assets. Add animated stickers from GIPHY or apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff, so you can focus on your message and style.

  4. Resize to Make Your Content Go Further

    Gone are the days of having to memorize image dimensions for every single platform. Once you’ve landed on a design you like, you can easily modify it for any social network by using Spark’s handy re-size feature. Simply duplicate the project, hit re-size, select the platform you want to adapt it for, and we take care of the rest.

Let Adobe Spark Be Your Twitter Creative Content Guide

Twitter is an incredible online world to connect with friends, family, followers, and new audiences. Twitter serves as a place for impactful original content, trends, movements, and conversations. Contribute to the community by serving up beautiful, engaging, and share-worthy content. Let Adobe Spark guide you to creating impressive content by making it easy to meet image sizing requirements with pre-made templates and canvas sizes. Take pride in what you make so you can enjoy sharing it with the world to see. In a content-driven world, creativity is embraced so make something that stands out.