Your Guide to Instagram Image Sizes

Welcome to your one-stop shop for Instagram image sizes, along with professionally designed templates already set to all the right sizes!

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Instagram offers an array of options to connect and inspire audiences with stunning image-based content. Share permanent posts with compelling captions, offer real-time updates with stories or live streams, and showcase longer form content with Instagram TV. However, in order to optimize your exposure, it’s imperative to make sure your content is sized to Instagram’s official size guidelines. Find all the sizes you could need right here in our sizing guide so you can focus on making unforgettable posts for your followers.

Instagram Post Size

  • Instagram posts can be square, landscape, or vertical. All images will be cropped to a square in the feed.
  • The ideal size for square posts is 1080px by 1080px at a 1:1 aspect ratio.
  • For landscape posts, use an image that is 1200px by 628px, with an aspect ratio of 1.91:1.
  • Vertical images should be sized at 1080px by 1350px with a 4:5 aspect ratio.

Keeping track of the header sizing requirements can be a bit overwhelming, especially if you’re new to it! Adobe Spark comes loaded with professionally designed templates, so if you need to spark your creativity in the process, start there! Find a design that resonates with your Instagram page’s vibe or branding, and then remix it to perfection. If you need to resize your image, select the “Resize” tool, choose from premade Instagram sizes, and watch as Spark automatically reformats your design for you.

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Instagram Video Post Size

  • You can upload videos that are the same size as the image posts found above; that being anywhere between a 1.91:1 to 4:5 aspect ratio.
  • The one thing to note about these sizes is that the ideal horizontal video size is a 16:9 aspect ratio because that is the format your smartphone records at when turned sideways, so your video will appear most naturally when kept at its original size.
  • Make sure your videos are no larger than 4GB.
  • Video posts can be up to 60 seconds long.

Instagram Stories Sizes

  • While images can be manually cropped and sized to fit a story, the recommended size is going full screen with content sized at 1080px by 1920px (a 9:16 aspect ratio).
  • This applies to both photos and videos.
  • Images will display for five seconds, and videos will display in 15-seconds increments. You can record a video for a full-minute that will be divided into four 15-second parts, but after a minute, you will have to start recording again.

Instagram Stories are an incredible tool for connecting with your audiences. Post stories to your page or your brand’s page to spark a conversation. Or, promote your stories as an ad to connect with new communities. Add hashtags, locations, user tags, or live sticker campaigns to make your story appear to even more viewers. WIth Spark, you can create stunning images, animated images, and videos that can all be showcased in your Stories.

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IGTV Video Sizes

  • Instagram TV videos are shared in your feed, and can be found on your profile grid under the IGTV tab.
  • Instagram encourages videos that display full screen, so opt for a video that is sized at 1080px by 1920px for a 9:16 aspect ratio.
  • While that aspect ratio applies to vertical videos, landscape videos can also be uploaded with the same dimensions. They will appear landscape normally, but when you press the expand button, they will enter full screen to be viewed while holding your smartphone sideways.
  • In your feed, IGTV videos will appear at a 4:5 aspect ratio.
  • In your Instagram grid, IGTV videos will appear with a 1:1 aspect ratio.
  • Don’t forget about your IGTV cover photo! Choose an image that is 420px by 654px with a 1:1.55 aspect ratio, and be sure to keep all important information toward the center of the cover photo so it will still appear when cropped to fit in various feeds.

Create your next IGTV cover photo with Adobe Spark Post! Choose a still from the video and apply graphics to it, or search for a template that matches the theme of your video and customize it to perfection. With Spark Post, you can enter in custom canvas sizes so you can make the exact size necessary for your cover photo and enjoy making it look the best it can be!

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How to make your design with Adobe Spark

  1. Start with Inspiration

    We hook you up with thousands of professionally designed templates so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood, or color to have fresh inspiration at your fingertips. Once you find a graphic to start from, just tap or click to open the document in the editor.

  2. Remix to Make it Your Own

    There are lots of ways to personalize the templates. Change up the copy and font. Sub out the imagery with your own snapshots or short video clips. Or browse from thousands of free images right in Spark. Spend as little or as much time as you want making the graphic your own. With a premium plan, you can even auto-apply your brand logo, colors, and fonts so you’re always #onbrand.

  3. Amp up the Flair

    It’s easy to add extra flair and personality to your projects with Spark’s exclusive design assets. Add animated stickers from GIPHY or apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff, so you can focus on your message and style.

  4. Resize to Make Your Content Go Further

    Gone are the days of having to memorize image dimensions for every single platform. Once you’ve landed on a design you like, you can easily modify it for any social network by using Spark’s handy, auto-magical resize feature. Simply duplicate the project, hit resize, and select the platform you want to adapt it for and our AI will take care of the rest. Boom! Content for all your channels in a fraction of the time!

Let Adobe Spark Be Your Instagram Sizing Expert

Instagram serves as an excellent place to connect with friends, family, followers, and new audiences through compelling image-based and video-based content. When you serve your viewers with fresh, engaging content, it inspires them to like, comment, follow, and share your posts. Give your posts the opportunity to shine by sizing them to the suggested formats, and let Spark Post be your guide to resizing and adjusting any custom content to meet said sizes. Spark makes the creative process fun and easy with templates, an intuitive interface, and the ability to share and download with ease so you can focus more on the design and the posting. Let your creativity shine!