When it comes to social media marketing, many users would say that the task belongs to brands, who leverage their channels for marketing and promotional efforts. Users, on the other hand, are often content being consumers of marketing efforts by brands, while also staying focused on connecting with family and friends.
However, social media marketing is quite vital for individuals, too. Read on to find out why you should make social media marketing an integral part of your digital experience.
Remember the popular adage:"On the Internet, nobody knows you're a dog"?
Well, that phrase has been flipped on its head these days. There is infinitely more exposure and transparency on the Internet now, which provides you the opportunity to control how you want to be perceived by others.
That’s why it's important to establish yourself as a "brand.” Be consistent on whichever social media platforms you use, which in turn, ensures that your followers know what to expect from you.
No matter whether you're an employee in a large company or a small business owner, a freelancer or a high-ranking executive in an organization, you surely want to learn and grow in your field. What better way to do that than to learn with others who are on a similar path as yours?
Social media gives you that flexibility, as your one tweet or an Instagram post could be found by others around the world. Similarly, you could find people with whom you want to exchange your ideas, which means that each of you is learning something in the process.
Resume is only one part of what a potential employer can learn about you. Your social media is a living resume.
Imagine this: a company receives a resume of candidate A, while the candidate B sends his resume, but also shares his social media profiles, granting HR the opportunity to see the candidate’s posts, conversations, their understanding of the field, and more. Which candidate is most likely to get the job?
Granted, this is a far simplified scenario, but as social media networks continue to gain popularity, it's importance in your professional career can't be understated. Of course, this isn't just limited to getting a job, as proactive use of social media will also help in getting new clients for your business.
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If you have something unique to share, people will be interested to hear your thought process and perspective.
For example, if you've always wanted to speak at international conferences or help teach people how to overcome challenges that you’ve experienced in the past, then you must harness the potential of social media to make that dream come true.
When you put out a LinkedIn post, or a video on YouTube, it reaches hundreds of thousands of people. And that kickstarts the domino effect. There are high chances that this will help you accomplish your dreams in more ways than you could imagine, such as doing consulting projects, becoming a part of panel discussions, and more.
That's not all – you could also become a key influencer in your space which means that you could get brand sponsorships from companies that align with your expertise, which can help you reach out to an even bigger potential audience.
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First and foremost, you'll need to decide what areas you would like to focus on marketing yourself, whether it's related to your work, hobbies, etc. Fret not, if you like a lot of things, and choosing between them isn't easy, you can start by prioritizing one or two of the. As people start acknowledging your expertise, you could dabble in other fields, too.
For example, every day, if you're using the social media services, then you'll spend 30 minutes in creating new content, 20 minutes in engaging with people in your field, and 10 minutes in seeing if people have followed up to your previously-created content. This isn't a hard-and-fast rule to follow, but will help you not get overwhelmed at the same time. Automate your social media feed by using social media management software like Buffer. Not only will it save time, but it will also ensure that you can schedule your content even when you're not online
If you want to increase your social media engagement, consider using memes that will make your target audience laugh. Great visual content can motivate your audience to engage and share more. More shares leads to more brand awareness as new audiences see, share, and then follow your content.
Create a video by using Adobe Spark Video. If you encounter formatting issues with video file types, you can use a video converter software to standardize all your content so you can start editing. If you don’t have much content of your own to use in a video, look for other options like video stock footage that can save you time and money, and provide you with the perfect footage for your video.
Ensure that you are consistent with your posts. If you post once a day, then start doing that as a habit so your followers know what to expect from you.
We now know that social media marketing is certainly not just limited to companies. People love to create connections with others online, and doing so with a little marketing strategy at play can yield incredible results.
Therefore, it's important for you to exploit such platforms to their full potential by being out there, sharing your expertise, your thoughts, and more. Even if you don't get any of the benefits that have been mentioned above (which is highly unlikely), the amount of learning that you'll take away from it is simply unparalleled.
This article is contributed by SaaSworthy, a website that aims to help businesses and users find the right software for their needs