The average conversion rate for Google Ads is somewhere in the range from 3.5% to 4.5% on the search platform and from 0.4% to 0.8% on the display network (depending on the sources and the nature of the ads). Facebook numbers are a bit higher and fluctuate in the range from 9% to 10%. On the other hand, website conversion rates lag with an average of about 2.5%.
However, as we all know, Google Ads and Facebook Ads are getting more and more expensive by the minute. So why not increase your own website’s conversion rate using these simple methods? Here are seven proven ways that will help you do just that.
It is a good practice to gather data about your website from tools such as Google Analytics. If you do not already have one deployed, we strongly advise you to do so. Check the behavior flow report to see which pages people spend more time on and which pages visitors tend to bounce quickly. With this information, you can optimize the pages and content that do not attract much attention by adding fresh content, update old references, redesign them, and create a better CTA.
Statistics do not lie. E-mails with single CTA increased clicks by 371% and sales by 1617%. CTAs on your Facebook page increase click-through rates by 285%. Personalized CTAs work, and they can improve your website conversion rate a lot. Also, make sure that you use buttons for your CTAs instead of links.
Before deciding what your CTA would be, it is important to determine which CTA will perform best and receive the most clicks. There are so many CTAs to choose from that it can be hard to know which one will do better than the rest. Some examples of common CTAs are:
The best way to understand which CTA will give you the best result is to test run each one over a certain period of time (for example, seven days), and decide from the results in terms of clicks and conversions.
Keep in mind, you can use URL shortners to test CTAs. All you have to do is to put a different short link for any CTA that you want to test, and then look at the analytics of how these links perform. You will receive important insights such as clicks, countries and different devices for each link.
Videos convert better. To be precise – almost twice better. Add a video to the landing page. But make sure that you do not fill your entire website with just videos, find the right balance, and use both videos and images.
You can use Adobe Spark Video to create compelling video in a way that engages your audience. You don’t need extensive knowledge of a video editor or advanced programming skills to create eye-catching videos.
Website personalization is an excellent way to increase trust in your visitors, which ultimately will result in a better conversion rate. Make sure that you deliver dynamic website content depending on the user. The smart content technology will allow you to present different versions of the web pages (or parts of them) to returning visitors, new visitors, or long-term clients.
A live chat with a real person increases customer satisfaction and is probably one of the best ways to turn a first-time visitor into a customer. This tool also helps to promptly answer questions and help visitors convert before they bounce off your site. As customers’ attention span is getting lower and lower, they want to find what they are looking for fast. There is no better way to offer instant help and promptly point them in the right direction than a chat with one of your human representatives.
Having an outdated page that is a nightmare to navigate is most definitely going to have a high bounce rate. So, your website must have a modern, functional, and practical design. Make sure that your site looks good on a mobile device as well, and all elements and navigation bars are easy to access and click. Do not be afraid to change some design elements and then analyze the Google Analytics data for some feedback.
You might have utilized all the aforementioned tips, but if your website is down or any of its components is failing to work properly will surely turn potential (and existing) customers away.
To avoid that, it is a good practice to use a monitoring service that will continuously check your website for errors. There are many monitoring services tools that offer website and transaction monitoring that can simulate a real user experience and check that your website is working flawlessly at any given time.
Utilizing all the tips above can make a world of difference to the conversion rate of your website. The effects and benefits will be visible shortly after making the changes and will serve both your existing and new customers. Also, do not forget to analyze the newly gathered data and try adapting according to it. Take care of the details; your customers will appreciate it.