Maintaining a website is not an easy job, especially if you have a small team - in fact, it's incredibly time consuming. The quality of your website serves as a tool to acquire more leads and conversions.
Follow these professional tips for increasing your buyers and conversions, in addition to putting out consistent, high quality content that will keep your readers coming back for more!
Your target audience for your business should match the target audience of your website. You will need to make a digital marketing plan that only suits their needs, and work on conversion rates. Try not to go too wide in scope with your topics. You should know that you cannot help everyone. And people find it easier to get advice from those who work on a specific niche than those who are the jack of all trades. Select your target audience and write good content regularly just for them.
Choosing content topics is an important step if you want to convert your readers to customers. Write about the pain points of the potential customer. Think about what problem they might be facing and how you can help them by solving it.
People who are searching for a solution are more prone to having a buying mindset, which means if you can sell them something that they think might solve their problem they might as well buy it. It is also important to make sure you are not giving the entire solution in the article itself. You know how most of your favorite Netflix shows leave you on a cliffhanger at the end of every episode? That way you want to know more and keep watching episode after episode. The same way, if you make your reader feel satisfied with the article itself, they have no reason to hop on to your website. Use a firm call to action at the end of the article to add the next step for the reader. It doesn’t have to be the final conversion, but maybe give them the option to join your mailing list, get a free trial, sign up for a free course, etc.
Some readers like to read every word of an article., while others just want to skim it by reading all the main points. Try to make your website a comfortable place for both types of readers. Here are some ways you can achieve that:
Do you remember when you bought that shirt online because it said “Only 1 left!” or “Offer ends in 15 minutes”? That sense of urgency inspires action. FOMO, or “the fear of missing out,” describes that feeling of taking action so that you don’t miss out on an opportunity. Find ways to make your readers feel like they will be missing out if they don’t act quickly. When we don’t have enough time to make a decision, it gets easier to just jump the gun and buy it.
Some suggestions to consider: at the end of your articles, make your paragraphs shorter so that the reader starts reading quicker and starts to feel a sense of urgency to act on something. Or, add powerful CTAs to urge the reader to “Act now!” while a specific discount is available, or the ebook is free for only 50 members, etc.
Most of our buying decisions are driven by our emotions. We definitely start on a logical front, by analyzing the pros and cons, the need, the price, the utility, etc. But whether we finally buy it or not is in the hands of our emotions. So, take advantage of that through your site.
“The only way to make a lot of money is to give,” says business professional Bob Burg.
Remember that everyone, including you, loves free stuff. So, to get your feet wet, start by offering a part of your service for free. This will attract your readers to your website, and while they are browsing through the free stuff they may even find something of value in your other services and realize it’s certainly worth paying for. This act of giving away free stuff will also help gain trust from your readers, but make sure that your free stuff is something of value. You may not see immediate, overnight success. However, you will likely gain reviews and user feedback at a much quicker rate.
Yes, your website is supposed to make money and increase your sales, but be mindful of how many times you are coaxing your reader to buy your product within the article. Remember they are reading your article because they are looking for help or just some knowledge. Try to keep promotions toward the end of your article, which allows readers the opportunity to decide whether or not they want to participate in it without feeling attacked. Call-to-action buttons can be tastefully woven into articles, but do it in a way that feels as natural as possible. Be mindful of the promotional sentences you put in your articles, and make sure to make the quality of the article the highlight.
It can be frustrating if you feel that you’re doing everything right and still not seeing conversions. One solution is to consider retargeting. Retargeting is a tool to better reach your audience. By using cookie-based technology, retargeting tracks your readers once they leave your site, and places advertisements of your brand on other sites that they visit. This is a way of jogging their memory or getting them inspired about your product again. Make sure your ads are relevant by being specific about the type of content you use in your retargeting ads, making sure you connect the reader with the type of content they’ve already visited and expressed interest in.
Eight super tips to turn your readers into consumers! The golden rule through all these tips remains that creating consistent, useful, and interesting articles will establish loyalty and trust with your readers. Don’t be afraid to promote your site, or collaborate with other leading voices in your field. Follow these tips to enhance your readership, adding more glitter to your gold!