How to Leverage Memes on Social Media Marketing

Your guide to using memes to increase traffic online.

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Whether you want to boost content on your Facebook, or post a standout image for your Instagram followers, an original, high quality meme is a great device to get your audience engaged.

Create Meme Content on Your Social Media

Memes have become an increasingly popular way to capture the attention of target audiences over the years. That's because memes contain relatable content and are often effective at going viral on social media.

Tips on creating an appealing meme

  1. Make Original Memes

    Create unique, one-of-a-kind memes that are specific to your brand. Denny's has a track record for creating original memes, including its flat top pancake meme. This meme serves as a great example that helped drive the company over 13,000 likes on Instagram, and it's all thanks to its original wittiness. By creating original memes, you can help amplify your social media marketing with the right message that connects well with your brand.

  2. Spin a Popular Meme

    Popular memes, such as the "None of My Business" meme featuring Kermit the Frog, go viral for a reason. These memes often spark nostalgia or good feelings and are easily recognizable. You can put a spin on a popular meme by adding text to the image and making the content applicable to your brand and message. Consider using a meme library with licensed content or get permission from the original owner so you can legally use the image.

  3. Add Humor

    If you want to increase engagement in your social media marketing campaign, consider using memes that are likely to make your target audience laugh. A perfect example of a humorous meme social media campaign comes from the online food delivery service Seamless. Seamless' series of OscarNomNoms featured spoof film posters that recreated film titles to include food, such as the Waffle of Wall Street. This campaign was highly effective because it not only got Seamless' audience to laugh but the campaign encouraged engagement with user suggestions. Adding a splash of humor to your memes can motivate your audience to share your content. This can also lead to creating brand awareness to new audiences as followers share your content.

  4. Make Relatable Memes

    Connect your memes to present-day topics your audience cares about to make your meme relatable. Think about your purpose for using the meme and consider your strategy, including how frequent you plan to share your meme across your social media platform. For instance, if you want your meme to be highly effective, it's important to use it sparingly, so the content is relatable and fresh rather than overdone. You want the content to resonate with your audience, but it should also be relatable and relevant for the time. By keeping these concepts in mind, you can create a quality meme that your audience will appreciate.

  5. Make it Visually Appealing

    Grab your audience's attention by making memes that are more image-focused than text. Include short, meaningful content that's impactful. For instance, you can share an interesting quote or statistic that is centered on your meme. Consider using infographics and a graph to make it easy to read and share on visually-friendly social media platforms, such as Pinterest or Instagram. You can also try customizing your meme by adding cool effects or animations, such as applying the Zoom animation effect or adding the Lighten filter. You can also personalize your meme templates by adding a Giphy sticker, adding a logo or changing the text.

  6. Use a Free Meme Maker, Like Adobe Spark!

    Creating memes shouldn't have to take a whole afternoon or even an hour. If you have a funny idea for content but need the image to go along with it and you're short on time but want to make a lasting impact, leverage meme templates from Adobe Spark. With this design tool, you can also make memes by adjusting the appearance of your original meme template when you tap on the design icon. Just need to select a design you like and the app will keep the essential elements of your original meme such as the text and remix it with the new design's color palette and typography.

Create memes that work for you

A meme has to look good if it’s going to be shared thousands of times. It has to look clear, distinctive and appealing, and it also has to get the message across.

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