17 Outstanding YouTube Banner Ideas

Explore a selection of handpicked YouTube Banner designs to get inspiration for building your very own!

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A YouTube channel page needs to grab the attention of visitors and communicate to them what your channel is all about. You can inject your own personality into your YouTube profile page by creating a unique banner that tells its own story. We’ve curated some of our favorite banner template designs to spark your creativity as you get to work on your own. Explore these eye-catching banners below to get inspired.

1. Feature Your Brand Tagline or Slogan

Your YouTube banner is an excellent piece of digital real estate to showcase what you think is important for your audience to know about your channel. Broadcast your brand’s tagline or slogan across your banner in an eye-catching way. Now that you know about font pairing, text styles and text effects, use these design tools to create magic with your tagline. Create something impressive so your viewers will always remember your brand’s slogan!

2. Use Your Banner Space for Updates

Chances are, viewers are regularly coming to your page to find your latest video upload. So why not take advantage of the traffic? Use your banner as a space to provide updates or add a seasonal touch to your channel. Going offline for one reason or another? Add that to your banner, maybe even along with a return date so viewers know when you’ll be back. Is it you or your channel’s birthday? Add a cake and candles to your banner for the week to make it celebratory! In this example, we see that Matt’s travel channel is focused on National Parks, so his viewers now know what to expect from his upcoming content.

3. Layer In Shapes and Colors to Make a Statement

All the tools you need to make impressive design are already right there at your fingertips. Here, we see how shapes, color, and placement can create something dynamic. The wiggly lines, scaled at a large size and used repetitively, communicate the waves in the ocean. Color, font style, and placement was all it took to make the line of copy into an interesting, graphic shape. Not to mention, the surfer image packs a ton of action into this design! As you craft your banner, allow yourself to think outside the box and try something unconventional. Your creativity will shine thru to your audience!

4. Feature a Call to Action

Text certainly isn’t necessary on a YouTube banner, but it can be nice to add text if you need to include information that your viewers won’t find elsewhere on your channel’s page. That information can be a direction to a social channel or website, or maybe a call to action to watch a specific video or tune in at a specific time, just to name some examples. Here, Hobbyland is encouraging viewers to subscribe and let them know what their channel is about, all in a simple design that reflects their aesthetic. If you feature a call to action, keep the rest of your design simple in comparison so viewers know what the most important takeaway is.

5. Explore with Text Styles

The word “Insomnia” here has been translated into graphic art simply by making slight adjustments to it. Spacing out the letters and using all-caps creates an ominous and expansive sentiment that resonates with the space image in the background. How can you style your text to fit your design? Perhaps by spacing out, stacking, or color-coding your letters? Maybe play playing with placement or negative space? How about size, repetition, or angles? These are all ways to add more meaning to your words and make an impressive design.

6. Use Type Characters as Shapes

Letters and characters can be part of the art, too! Here we see how brackets can be used to create a header text box. Enlarge your letters to show off their shapes and curves, and create boxes, frames, patterns, or negative space with them. We also love this design for thinking outside the box, literally, and stretching the brackets and type to overlay on both the image and the yellow square. Don’t be afraid to be bold!

7. Learn to Perfectly Pair Fonts

When it comes to font pairings, a good rule to remember is generally, opposites attract. If you want to have a bold, creative headline like “Hong Kong” seen here, choose a secondary font that is the opposite – in this case, a neutral san serif font. Consider a primary font that resonates with your artwork. Here, the main font echoes the edgy, adventurous vibe we see in the photo. The secondary font, however, is simply there to communicate a message. So, if you choose a wild, handwritten primary font, pair it with a neutral serif or sans serif font. If you have a headline that’s a professional, san serif font, go for a serif secondary font for legibility. You get the jist!

8. Create Outstanding Text Effects

Take your copy to the next level with special text effects. Text effects are a great way to add impact to your design whether you have imagery as well, or not! With Adobe Spark, you can choose Text Effects such as cutout, as seen in the example above, outline, or shadow, or a combination of these effects. Text effects are a dynamic tool to adding dimension to your YouTube banner.

9. Play with Powerful Imagery

This photo of a live concert is without a doubt stimulating and compelling – you almost feel like you’re a part of the party! That being said, upon first impression, a viewer already has a pretty good idea of what this channel is about. The added title and subtitle fills in any blanks. Remember that photos can often make a viewer feel much more than text can, so use them to your advantage. Upload your own photos to Spark Post from your computer, phone, social channels, or Creative Cloud (along with many more options) or peruse through Adobe Spark’s stock photo selection for gorgeous images that you can place right into your designs.

10. Select Images to Match Your Channel

If you have a specific brand or theme for your channel, don’t miss the opportunity to curate the imagery on your banner to match! You can go fullscreen with your photos, or drop them in frames or different layout options as seen above. You can even feature multiple photos by using photo collages (but more on that later!).

11. Create Imagery with Icons

Build a beautiful graphic banner with icons alone! Search through Spark’s wide selection of icons to find the perfect fit for your banner. Get creative with your icons by playing around with sizing. Scale up an icon to take up the whole background, or shrink them down to create a cohesive design, such as a landscape, pattern, or collage. Play with color and placement as well to make something totally unique.

12. Color Your Banner with Attention-Grabbing Hues

Bright colors are one way to grab your viewer’s attention. You can also use contrasting colors, such as complementary colors on the color wheel, or a bright text against a dark background, or vice versa. Think about the intent behind your colors as well. This is a great example of color theory for one because the green shade communicates the “green” intention behind the channel. Furthermore, pink and green have been popular color swatches in the past years, even appearing as Pantone’s Color of The Year in 2016 and 2017 respectively, so given the ubiquity of these colors, they will resonate with your viewer as something familiar. Color can communicate so much without saying anything at all.

13. Craft Collages Using Text, Photos, and Imagery

Collaging is a great tool for featuring lots of content in a single design. This particular layout is working excellently as there’s consistency between all the different sections – each is a single subject on a bright color background, and the text matches those colors. Use different layout options to turn your canvas into a grid, and create a cohesive design by mixing and matching photo and text boxes until you land on the perfect final product.

14. Explore with Panels and Frames

There are many ways to divide up the space in your design, such as collaging or using different layouts. Here, we see the show graphic expand through 3 different frames! An effect like this can be done by applying semi-transparent panels that are different colors over an image, and using white lines to indicate a “break” or frame in the design. Dimension is added with lines and text overlaying across the frame borders. This banner feels jam-packed with energy and action, as well might imagine the artist intended for a sneaker channel!

15. Use Layers to Transform Your Design

Drop in an image to your banner design. Add a filter. Place a second image on top of it, and adjust the transparency so you can see the photo underneath. Add a shape block, then overlay text on top of it. Suddenly, you’ve got yourself a very dimensional banner design. Layering is a design tool that creates depth and transforms something ordinary into something extraordinary. Allow yourself to let go of preconceived notions and experiment a little with layering different elements to create something entirely new. Think outside the box!

16. Design Within the Parameters

YouTube banners are cropped differently depending on the device you view it on. Generally, the “safe area” is the middle rectangle of the banner, which is how the banner is presented on mobile and desktop. You want to make that your key focus, but also maintain a design that can be enjoyed in full screen, such as when viewed on a TV. For this design, a full view shows the 80’s arcade game feel from the background texture.

When we crop it down to the safe area, we see the channel name and info in full, along with the fun icons used to give the design that spacey feel. Designing within the parameters will allow you to have an impressive banner when viewing on any device!

17. Use YouTube’s Cropping to Your Design’s Advantage

Expanding a little more on our last point – this is a fun example of how you can make YouTube’s different cropping sizes to work for your design. On a mobile or desktop device, we see the middle rectangular section of this banner, being the title and the details in the double exposure photos. When viewed on a TV, the whole banner appears, giving us a much different overall visual experience with the symmetrical silhouettes, yet it still conveys the title of the channel and a similar aesthetic. Play with versatile designs that can be viewed in full or cropped and still clearly communicate your channel’s info at any size.

How to make a YouTube banner with Adobe Spark

  1. Start with Inspiration

    We hook you up with thousands of professionally designed templates so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood, or color to have fresh inspiration at your fingertips. Once you find a graphic to start from, just tap or click to open the document in the editor.

  2. Remix to Make it Your Own

    There are lots of ways to personalize the templates. Change up the copy and font. Sub out the imagery with your own snapshots or short video clips. Or browse from thousands of free images right in Spark. Spend as little or as much time as you want making the graphic your own. With a premium plan, you can even auto-apply your brand logo, colors, and fonts so you’re always #onbrand.

  3. Amp up the Flair

    It’s easy to add extra flair and personality to your projects with Spark’s exclusive design assets. Add animated stickers from GIPHY or apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff, so you can focus on your message and style.

  4. Resize to Make Your Content Go Further

    Gone are the days of having to memorize image dimensions for every single platform. Once you’ve landed on a design you like, you can easily modify it for any social network by using Spark’s handy, auto-magical resize feature. Simply duplicate the project, hit resize, and select the platform you want to adapt it for and our AI will take care of the rest. Boom! Content for all your channels in a fraction of the time!

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