An infographic’s way of breaking down dense information and making it accessible to anyone makes them prominent in digital news, social media, and emailers. You might also find them printed in schools, professional settings, doctor’s offices, or museums.
But you don’t need to be a professional designer or data analyst to make your own successful infographic. All you need to do is simplify the information you want to share, find a way to communicate a portion of it using imagery, and format it in a stylistic way.
Not sure where to start? We’ve curated some of our favorite infographics that feature strong designs and outstanding creativity, and included some tips about how to achieve these effects yourself as you build out your own.
We’re starting off our list with a great example of an infographic. Here we have many common essentials that make an infographic easy to read and understand – that being images, minimal yet direct text, and arrows or directions breaking down an idea for the reader. Media here literally walks the reader through their process step-by-step, which is helpful both if you’re a new hire at the company or a potential client looking to learn more. Infographics can serve as a guide when you need to teach or share a process.
A good way to think about infographics is to show rather than to tell. You could write down the recipe for a Pink Señorita and give it to someone, but if you drew up an image of it along with all the yummy ingredients that go into it, then you put the visual idea of the drink in their mind. Use imagery as a key player here when you’re breaking down a concept. Offering visuals along with words offers two points of reference for someone to remember. And it helps your reader understand all the smaller components that make up a final product.
There’s no doubt that a design like this would be great as a poster in a classroom or as a Pinterest pin for explaining a recipe. Why is that? Breaking down each part of the cooking process makes each step digestible for the reader. If someone is learning how to cook the best omelet, looking at a recipe like this feels welcoming, approachable, and reassuring. Each step is clear and providing visuals ensures the reader knows what’s going on.
Infographics aren’t just about visualizing processes or data. You can also showcase maps, including but not limited to, maps of a town, country, or continent; a map of the body or its systems; a star chart; weather patterns; or even palm lines. When working with maps, they can provide the imagery to pair with any text you want to feature offering insight about your information. You can also get as creative as you’d like with your maps – no need to be perfectly accurate, as infographics are more about a clean, playful presentation than precise, intricate details.
Sometimes dates, names, and facts can be challenging for people to remember all at once. Help them out with a little data visualization. Deconstruct timelines and historical dates with an infographic to give a visual perspective of time, distance, and/or relationships. History is important, so finding a way to communicate historical facts in an enticing way will provide your reader with knowledge of context and importance.
Charts, such as pie charts or bar charts, are standard methods for depicting percentages. While they are no doubt helpful, how can you convey your data in a more creative way? In the example here, we see percentages paired with the majority they describe to provide additional context and a clear idea of who the subject is we’re learning about. Explore with shapes, icons, or imagery when communicating a percentage on your next infographic.
There are so many different terms for the endless types of coffee out there. This infographic is read from top to bottom and from side to side when we get to a panel that is comparing content. Visuals are the leading component and keeping consistency with the visuals allows the reader to understand the differences that are being compared. This makes the characteristics of each cup stand out and. Think about how you can keep consistency as a tool when making comparisons in your graphic.
There are countless ways to organize and divide information; one method is to use color. Using color to your advantage is a great tool as it is eye-catching, can communicate a specific mood, and doesn’t take up space in your composition – rather it often adds dimension to it! See how in this example, color creates a clear division between the two columns to indicate the two categories, and allows us to compare the differences.
In these examples we see color creating stark distinctions between each section. This keeps the information separate and the checkerboard pattern takes our eye on a journey around the page to read it all. Using just two tones here, the grey and the red or the blue and the white, keeps the design simple so it’s easy to enjoy while still being able to absorb the information without any distractions.
Color as it’s working here is not just creating divisions in the data, it’s also subtly communicating information with the gradual shift in hues of blue. The change in the gradients from light blue to dark blue indicates a process from beginning to end and carries our eye through the composition in a way that subconsciously makes sense. Use colors that support your messaging and serve a purpose in your design.
Icons, as we’ve talked about, are an excellent tool when it comes to graphics. Imagery in general provides information that a reader might process before even realizing they’re reading a graphic. Let imagery, icons especially, tell your story as much as possible. This approach works great when you’re dealing with an audience who may not read well, such as young kids or those who speak a different language. Icons can also be customizable to match the mood and color scheme of your graphics.
Now that we know that infographics serve to make bulk information easier to understand, don’t you think that would be a helpful tool on your resume? Give recruiters a chance to quickly understand who you are and what your important details are by highlighting those points using text, color, and imagery. Here we see examples that feature a timeline, a chart, and a fact cloud, all highlighting key takeaways for the reader.
We hook you up with thousands of professionally designed templates so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood, or color to have fresh inspiration at your fingertips. Once you find a graphic to start from, just tap or click to open the document in the editor.
There are lots of ways to personalize the templates. Change up the copy and font. Sub out the imagery with your own snapshots or short video clips. Or browse from thousands of free images right in Spark. Spend as little or as much time as you want making the graphic your own. With a premium plan, you can even auto-apply your brand logo, colors, and fonts so you’re always #onbrand.
It’s easy to add extra flair and personality to your projects with Spark’s exclusive design assets. Add animated stickers from GIPHY or apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff, so you can focus on your message and style.
Gone are the days of having to memorize image dimensions for every single platform. Once you’ve landed on a design you like, you can easily modify it for any social network by using Spark’s handy re-size feature. Simply duplicate the project, hit re-size, select the platform you want to adapt it for, and we take care of the rest.
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