Flyers are a versatile piece of marketing collateral. Flyers were originally intended to be printed pieces that would be handed out on the go to the targeted audience. That being said, you’d want your flyer to be something that fits in your hand, and that you can put in your purse or pocket to be able to revisit later.
We’ve curated some of our favorite flyers that feature strong designs and outstanding creative, and included some tips about how to achieve these effects yourself as you build out your next flyer.
These flyer designs are undeniably eye-catching. Let’s talk about the Bauhaus example. The contrast of the pink, blue, white, and black colors results in a composition that is bold and bright and would likely catch a viewer’s gaze wherever it was posted. The pink and blues work well here as they represent the cyan and magenta of CMYK, a standard color model used for printed designs, which echoes the intent of the flyer.
As the old saying goes, a photo is worth 1,000 words. Images can communicate emotions or sentiments sometimes much more than any words can, so explore with what type of imagery can speak up for you on your flyer. This example is playful, showing a candid moment of a giraffe having a snack. An animal lover might respond positively to this, and then would be interested in reading more about what the flyer has to offer. And that is a successful conversion! Feature a high quality image that is relevant to your flyer and then build your design around it.
There are many forms of imagery. Photographs are one, as well as illustrations, paintings, graphics, and even icons. Each medium has its own strengths in communicating certain messages, but let’s talk about icons and graphics. These digital imagery options work well for modern designs, minimalist designs, creating patterns and repetition, or as part of an infographic, to name a few examples. Maybe you don’t have photos to use as you’re hosting an Orange Picking Festival that hasn’t happened yet, as seen in the blue flyer. Icons and graphics can be used to provide imagery and communicate the messaging! And you can resize and recolor icons to match your flyer’s design.
How can you transform your flyer into an enjoyable experience for your audience? Consider discounts, promotions, free gifts, or even just quirky, engaging copy can create a future opportunity for your readers to engage with your brand or business. Incorporate your incentive into the design in a way that your readers are sure to see it, and get excited about it!
A good way to stand out is to create something original. Choosing unique typefaces is an easy way to switch up an ordinary design into something extraordinary. Mixing and matching typefaces, as seen here in this flyer design, creates a playful and vivacious visual that gives us a good “taste”of the festivities to come. If you’re mixing up typefaces, you generally want to keep some order, such as consistency in the structure (see in the white box in the example) so the typefaces can display diversity.
The voice of an activist is one that speaks loudly in order to promote a powerful message. These flyer designs do an excellent job of depicting that tone of voice, in a way that you can almost hear the passionate voices as you read the messaging. If you have something important to communicate, don’t be afraid to take up the entirety of your flyer design with copy that is bold and impactful. Share your most important message right from the start and do so in a way that reflects your cause. The International Women’s Day poster is in a handwritten font that echoes handwritten posters at marches, while the HIV poster uses a reddish accent color that matches how the color red is used to mark awareness of HIV/AIDS.
Headline copy, as you often see in magazines or emailers, can be approached with a more artistic style to emphasize the importance. Add “text effects” to your tool belt and explore all the new ways you can showcase your headline copy. You can find text effects in your Spark workspace and remix your font to perfection. Here, we see an image on Martin Luther King, Jr. himself in the letters of his name which creates an unexpected yet artistic surprise. In the other flyer, the “it” is emphasized by using a black shadow to it to give it a dimensional effect. Think about the key terms in your flyer you want to highlight, and then embolden them with effects!
As you craft your banner, allow yourself to think outside the box and try something unconventional. Your creativity will shine thru to your audience! Start with the focal point of your poster – maybe that’s a headline or a featured image. In this case, we have a photo of a dancer that's been edited to black and white, and then the artist added watercolor splashes over it to add action and excitement. The text banners further emphasize the energy as they’re placed at an angle in a bold handwritten font. It may seem like there’s a lot going on here, but all the elements are working together to communicate the same feelings. Take this approach as you layer different design elements in your flyer.
Flyers are a great canvas for infographics as they help you get your messaging out there to your audience. Keep in mind when building your flyer that you want your infographic to be easy to read and understand when printed out and held in your hands. That being said, you can use design elements like icons, imagery, collaging, or even just color-coded text to break up your information and make it fun to read. Icons are an especially great tool as they can communicate ideas so you can save space on text in your design!
Collages can be a collection of images, as seen on the left, or a mix of images, text, and graphics as seen on the right. The face collage is a fascinating example of how collaged images can create a cohesive bigger picture. Rather than showing many peoples faces and taking up all the space, collaging them into one communicates unity and emphasizes the flyer’s messaging. The other example uses collaging to create hierarchy with the information and offer multiple opportunities to provide insight as to what we can expect from this gallery. Collages can be symmetrical, or more playful and asymmetrical as found in Spark Post’s layout options. Choose the layout that fits the aesthetic you’re going for.
While from a distance this might seem like a zebra graphic, closer inspection shows strokes made by calligraphy tools to create varied widths and negative space. This is an illustration incorporated into this graphic design. What’s nice about illustrations as they feature different textures and imperfections that make them bespoke and special. Take an illustration from paper and scan it into your digital workspace to place in your design. What’s nice with technologies these days is the ability to enhance illustrations to clean up unwanted details or brighten colors, blending it perfectly into your desired product.
Quotes are an excellent way to communicate a sentiment. You can use quotes that are recognizable to create a shared understanding between you and your reader, or feature a quote someone may not know to provide insight into your brand or business. In design, quotes are generally emphasized more than other text, so find a way to show it off. Make it bold text when next to regular sized copy. Type it out in a striking font different from the rest of the design. Make it clear that you’re referencing a quote by using quotation marks in some way, and don’t forget to attribute the origin of the quote!
We hook you up with thousands of professionally designed templates so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood, or color to have fresh inspiration at your fingertips. Once you find a graphic to start from, just tap or click to open the document in the editor.
There are lots of ways to personalize the templates. Change up the copy and font. Sub out the imagery with your own snapshots or short video clips. Or browse from thousands of free images right in Spark. Spend as little or as much time as you want making the graphic your own. With a premium plan, you can even auto-apply your brand logo, colors, and fonts so you’re always #onbrand.
It’s easy to add extra flair and personality to your projects with Spark’s exclusive design assets. Add animated stickers from GIPHY or apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff, so you can focus on your message and style.
Gone are the days of having to memorize image dimensions for every single platform. Once you’ve landed on a design you like, you can easily modify it for any social network by using Spark’s handy, auto-magical resize feature. Simply duplicate the project, hit resize, and select the platform you want to adapt it for and our AI will take care of the rest. Boom! Content for all your channels in a fraction of the time!