An attention-grabbing brochure is a key part of any brand or company’s marketing campaign. Whether you’re a small startup or an established enterprise, brochures can tell your story and showcase your products and services. Now, you don’t have to be a designer – or hire one – to create professional-looking brochures. We’ve selected some of our favorite brochure designs to inspire you and show you the most effective tricks for catching your audience’s interest.
As the old saying goes, a picture is worth a thousand words. This brochure example is a case in point how a good photo choice can communicate a wealth of understanding without words. With a single image, we already know we’re talking about baking, and just from a glance at the ingredients we’re eager to get cooking on something delicious! Not to mention, this photo pairs well with an “About Us” section to provide insight into Baking 101. In your brochure, choose an image that is characteristic and organic to your brand, and one that also matches the intent of the brochure.
Now we know – photos are a very strong communication tool. But so are other types of imagery, such as icons, illustrations, or graphics. We love how the first brochure uses the theme of glasses throughout the design, with the images of models wearing glasses paired with a graphic illustration of their respective frames. This emphasizes the messaging of glasses and points out each frame’s characteristic style and the unique people that wear each one. Play with themes using different forms of imagery to drive home your brochure’s messaging.
Using icons as the main form of imagery typically communicates a more modern idea or sentiment, rather than, say, watercolor illustrations or photos. Icons are also generally more playful, and more versatile. You can change their colors to match your design, and make them as big or as small as you’d like. Explore how icons can support the statement you’re making with your brochure, and you can start by perusing through Spark’s selection of icons available for you to use.
With brochures, there are many ways to show off an image. You can divide it across one panel, split it between two, or stretch it all the way out across your canvas. This is a great strategy if you’re offering something you want your readers to be able to experience for themselves, such as the refreshing breeze and feelings of relaxation from the beach, as seen here. If you have strong image content to show off in your brochure, prioritize that first, and then implement spots for text and details second.
Here we have a two panel image, paired with a title panel page that provides the store name and description. Pretty straightforward, right? All of a sudden, we turn something ordinary into something extraordinary by adding an undulating shape to both the top and bottom of the canvas that creates this dynamic border that frames the design. The border’s silhouette is something playful and modern that matches the aesthetic of the furniture store, therefore really pulling together all the elements at play. Use borders for your photos, text blocks, or even your overall brochure to make it stand out.
There are many ways to divide up information using design elements. One approach is with color-blocking. Color-blocking uses complementary or contrasting colors to create “blocks” or distinct divisions of space. This is a great tool for design as you can fill your color blocks with text or graphic content. Be sure to use the colors you choose elsewhere in your design. See how one of these featured examples features a deep navy blue in the middle panel? The design is then tied all together by echoing the blue for various text and elements elsewhere in the brochure.
This color-blocking approach is a little different from our previous examples as this one demonstrates color-blocking across a cohesive design. The “Illusion Theater” brochure uses colored filters to create division through the panels, and also gives a nice artistic effect over the bridge photo that runs the length of the brochure. The second example uses different hues and shades of pink, which creates the three different sections, yet each remains pink overall. These are more subtle, bespoke ways of using color to create divisions.
A standard brochure is a trifold, meaning there are two folds creating three sections per side. That gives us six sections in total. You can divide up those sections even further by sectioning individual components off in a grid-like layout, as seen here. We love how the San Francisco brochure uses order with their sections to create stairs, rising us up as we read through the brochure. The Walk City Tours brochure, on the other hand, uses color blocks to section off headers and footers from the photos, and splits the middle section in two to achieve space for two different types of content. Divide your brochure to be able to showcase all your information!
Now that we know a little bit about dividing up a brochure, how can you create a pattern with your grid layout? The first example plays off a form of diagonal symmetry, creating balance with the photos and text boxes in opposite corners of the brochure to balance out the solid panel in the middle. The travel brochure, on the other hand, takes more of a checkerboard approach alternating color boxes with imagery. The consistent filter applied to each image makes it easier to see the pattern at play.
Lines, shapes, and angles can be used to create a dynamic effect that takes the reader’s eye on a journey across your design. If your content is aimed at communicating something edgy, modern, or thrilling, consider diagonal lines and shapes to break up the space and add movement. This effect works well in the content of space exploration, as it reflects the excitement that comes with intergalactic travel.
Make a statement with a unique font choice that matches your brochure’s branding. If you’re making a professional brochure, you might want a more traditional or modern font. But if you’re making a brochure for something fun and creative, explore all the possibilities! We love the font choice seen in the poké brochure as it feels like it was fashioned out of neon lighting itself – a fitting choice for the overall aesthetic. The Nightmare brochure is also exciting because of the font choice, as well as the font sitting sideways. Experiment with styles, colors, and placement to find the strategy that works best for you.
Quotes are an excellent way to communicate a sentiment. You can use quotes that are recognizable to create a shared understanding between you and your reader, or feature a quote someone may not know to provide insight into your brand or business. In design, quotes are generally emphasized more than other text, so find a way to show it off. Make it bold text when next to regular sized copy. Type it out in a striking font different from the rest of the design. Or, as we see here, you can put it on its own panel, on a contrasting background, taking up a good amount of space to truly command your reader’s attention. Use quotation signs or attribute the original author to indicate that you’re providing a quote.
As you craft your brochure, allow yourself to think outside the box and try something unconventional. Your creativity will shine thru to your audience! Find a captivating, relevant photo, then overlay shapes on top of it, in this case opaque and semi-transparent ones, and then layer on some text. For imagery that has important details, like the calavera artwork here, keep those prominent and easy to decipher. The tacos, on the other hand, are simply there to communicate the notion of the food, so it’s okay to have them serve as a background image and let the artwork and restaurant details shine here. Take a collage sort of approach as you layer in all your creative elements.
We’ve talked a lot about “cohesive design.” Why is it important to have things that relate to each other in a design? In the same way when you’re speaking to someone, you want to share your thoughts in a clear way that your listener can comprehend. We tie words and phrases together in ways that “make sense” to tell an overall story. The same applies to design. Here, we have a traveler’s guide to Tokyo that is emphasized by depicting many Japanese motifs. We have the red circle from the flag, the yen symbol, the torii (an iconic Japanese gate) and even the “Japan” is placed in a vertical line the way you might read traditional Japanese. All these nods to Japan really take us there, and get us excited about our travels. How can you communicate a message, mood, or feeling in every element of your design?
We hook you up with thousands of professionally designed templates so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood, or color to have fresh inspiration at your fingertips. Once you find a graphic to start from, just tap or click to open the document in the editor.
There are lots of ways to personalize the templates. Change up the copy and font. Sub out the imagery with your own snapshots or short video clips. Or browse from thousands of free images right in Spark. Spend as little or as much time as you want making the graphic your own. With a premium plan, you can even auto-apply your brand logo, colors, and fonts so you’re always #onbrand.
It’s easy to add extra flair and personality to your projects with Spark’s exclusive design assets. Add animated stickers from GIPHY or apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff, so you can focus on your message and style.
Gone are the days of having to memorize image dimensions for every single platform. Once you’ve landed on a design you like, you can easily modify it for any social network by using Spark’s handy, auto-magical resize feature. Simply duplicate the project, hit resize, and select the platform you want to adapt it for and our AI will take care of the rest. Boom! Content for all your channels in a fraction of the time!