The Best Fonts for Your Logo

And 38 templates to get you started.

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Your business’s logo is the most crucial piece in the branding puzzle. It establishes your credibility as a business, sets the tone and communicates what your business sells.

Picking the right font for your logo is essential. You can take the mood of your brand from soft and delicate to bold and flashy with a simple switch of a serif. Sounds overwhelming? Never fear! We’ve designed 38 templates featuring logo-friendly fonts that will help your brand shine whether you need a simple, memorable wordmark to accompany your social graphics and videos or a more advanced lockup for signage or a website. Let’s walk through a few different styles of logos, some stylish fonts, and how to use them.

Free Fonts for Your Logo

If you’re looking for a simple, free logo to get you started, try one of these templates below. There’s a template to match your preferred logo style from a simple monogram to a combination mark, which allows for space to add your full business name and tagline. We’ll talk more about each style of logo in the sections below.

Fonts used below (left > right)

  1. Fira Sans
  2. Cardo, Adobe Handwriting Ernie
  3. Source Code, Fira Mono
  4. Source Sans
  5. Alegreya, Hind
  6. Noto Serif, Noto Sans

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Fonts for a Simple Wordmark Logo

Wordmark logos or “Logotypes” are logos exclusively made up of text. Think FedEx, Subway or Home Depot. All these logos are exclusively made of the company’s name. No illustrations or other details. Think about your brand, do you think you’re best represented by a bold, modern sans serif like in The Milkshake Shop template below? Or a loose script font as seen in the Botanical template? Tap into any of the logos below to get started.

Fonts used below (left > right)

  1. Moret, Bluemlein S
  2. Pragmatica
  3. LTC Globe Gothic
  4. Beloved
  5. Bureau Grotesque
  6. Proxima Nova, Miller Display
  7. Smoothy
  8. Classico, Bilo

Fonts for a Wordmark Lockup Logo

These templates are slightly different. They’re still relying exclusively on typography, but we’ve also added a few extra details such as a tagline, date the company was established, or location abbreviations. This is called a lockup. All elements in the design are “locked up” to fit together. These logos are useful for adding context and helping your audience understand what your company is about.

For this type of logo, we’re combining 2-3 different fonts. We want to make sure the name of your business is the first thing people read, creating a visual hierarchy. Display fonts or fonts with lots of personality can be great for the name, it will make it pop. We want to mix that with a more subtle font for the detail or subheader elements so they are read second. Try matching your personality-filled title text with a simple sans serif or a script font. It’s also good to consider the weights of all the fonts used together. We want our font to feel visually balanced. Tap any of the templates below to make it your own.

Fonts used below (left > right)

  1. Artigo Display, Mr Eaves Sans
  2. Barricada, Laca Text
  3. Bennet, P22 Hooper, Input Mono
  4. Acme Gothic, Mr Eaves Sans, Parkside
  5. Laca Text, Shelby
  6. Liebedoni, Amplitude
  7. Bennet, Trump
  8. Classica, Kepler

Fonts for a Combination Mark Logo

Combination Marks are logos that combine a wordmark with an icon or illustration. The design can be simple or complex. For this style of logo, it’s important to find not only a font that feels on-brand but an icon that speaks to your business. Also, think about the visual weight of the icon you select and how that balances with your text. Does one overwhelm the other? Your icon and font should also share a similar or complementary style. For instance, the organic font of the Ginger + Oak logo works well with the artful, hand-drawn leaf, but might look out of place with a more abstract or cartoon-like representation. The tilt of the lemon icon combined with its simple shape, mirrors and reinforces the shape of the “e” in the lemonade stand logo making a pleasing cohesion. These are the sorts of things to consider when combining text and icons into a logo.

Fonts used below (left > right)

  1. Monarcha & Proxima Nova
  2. Magpie, Cuisine & Obliqua Sans
  3. Modesto, P22 Hooper & Proxima Nova
  4. Bely & Pragmatica
  5. Shelby & Goodlife
  6. Reklame Script & Mr Eaves Sans
  7. Broadsheet & Skippy Sharp(?)
  8. Bluemlein S, Canto & Proxima Nova

Fonts for a Lettermark or Monogram Logo

Lettermarks or monograms are logos that give prominence to the acronym of a brand’s name. Think ABC (American Broadcasting Company) or HBO (Home Box Office) or IBM (International Business Machines Corporation). You can use just the monogram itself or use a subtitle with the name written out. This style is minimalist and clean. It’s about keeping your message succinct. Try out some of the options below and play around.

Fonts used below (left > right)

  1. Sheila & Lust
  2. Lavigne & Laca Text
  3. Poynter Old & Mr Eaves
  4. Lust & JAF Facit
  5. Operetta & Benton Sans
  6. FF Market & PT Mono
  7. Agency FB
  8. Grad

How to Design a Logo

  1. Choose Your Elements

    Before you begin designing, consider the intent behind your logo. What will it communicate about your brand and to who? Then, think about the tools you want to work with. Will your logo be text only or will it feature an image of some sort? If you have image files you want to use, upload them to your Spark workspace.

  2. Explore Professionally Designed Logo Ideas

    On the Spark Post mobile app, you can explore templates on the home screen. Search for “logos” and browse through the designs to give yourself some ideas or even a platform to start with. On your desktop, you can find templates from your workspace by clicking on the “templates” tab. Get inspired by other designs and have fun making them your own.

  3. Develop Your Design with Icons, Text, and Color

    Under the “+” option in your Spark workspace you’ll find an option to add images or icons to your design. You can upload images from your own photo library, as well as images from Creative Cloud. Adjust the size and color of icons to make it work for your needs. Play with countless different font families to find the style of text that successfully communicates your brand’s voice. And don’t forget about colors! You can enter in specific hex values so you can pinpoint your brand’s specific colors in your design.

  4. Create Variations of Your Logo

    You may notice that companies will feature different types of logos. You can create this versatility for your brand with your ability to duplicate designs using Adobe Spark. Once you land on a logo you love, duplicate the design to create a black and white version, a version with the name and one without the name, or a version with the tagline.

  5. Save and Share Your Logo

    When you’re ready to share, you can download your logo to upload it to your digital platforms. Or send it digitally to a friend or co-worker to get their feedback. Revisit your project at any time to adjust the size or style for future logo needs.