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How to Make People Care About Your Non-Sexy Products

Are you stuck trying to get people to care about your useful—but unsexy—product or system? So was Medtronic Canada, which... Read more

How to Make Your Message Spread on Social Media

The success of the Women’s March on January 21, which is estimated to have drawn between 3 and 5 million... Read more

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Vlog Like a Boss with Amy Schmittauer: 3 Steps to Video Talent

Amy Schmittauer, creator of the popular YouTube channel Savvy Sexy Social, is the Vlog Boss. Her brand is all about... Read more

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Femvertising: What Is It and How to Do It Well

Women’s History Month was conceived of as a time to acknowledge and pay tribute to the innumerable women who helped... Read more

7 Skills Successful Social Media Managers Cultivate

Social Media Manager is a relatively new position in the grand scheme of things. In fact, a decade ago, it... Read more

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#ShatterStereotypes: 9 Empowering Feminist Quotes Everyone Should Know

In honor of Women’s History Month, we’re asking people to share their favorite feminist quotes. From Eleanor Roosevelt to Malala... Read more

small businessvideo
6 Ways to Craft a Killer Video for Your Small Business

Videos are a powerful tool for connecting with potential and existing customers. The most effective ones embrace the myriad advantages... Read more

4 Video Lessons from Oscar-Nominated Films You Can Do with Your Phone

You may assume that the cinematography we enjoy on the big screen has nothing to do with the social media... Read more

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How to Boost Your Photography Business with Adobe Spark

Running a photography business isn’t just about making beautiful art. Marketing yourself, communicating effectively with clients, and making your work... Read more

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Customizable Designs for Every Type of Valentine

Remember when Valentine’s Day was fun? Then hormones hit and it became all over-priced dinners and inflated expectations. Well we’re... Read more

What Every Brand Needs to Know to Use Color Effectively

Color is a powerful tool in a marketer or business owner’s arsenal as it communicates emotion and intent instantly on... Read more

13 Rules to Help You Stop Making Bad Font Choices

The way you use and pair fonts have a profound effect on your message and the feelings your graphic evokes.... Read more

10 Ways to Pair Fonts for Maximum Impact

Smart typography choices can be the difference between someone connecting, liking, and sharing your message and continuing to scroll through... Read more

week in sparks
7 Inspiring Women Leading Grassroots Movements

The Women’s March on Washington recently made history as the largest protest the U.S. has every seen. Not only did... Read more

16 Time-Saving Tips for Making Awesome Videos with Your iPhone

So you want to create videos for your business, brand, cause, or just for fun. Smart choice! Video captures attention... Read more

How to Incorporate Video into Your Twitter Content Strategy

By, Marissa Window, Twitter for Small Business Video is becoming a central piece of what’s happening on Twitter. In fact,... Read more

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5 Social Media Content Trends to Know in 2017

People want to engage with good content online everyday and thanks to social media’s democratic nature, it doesn’t so much... Read more

week in sparks
The Week in Sparks: New Year Content Marketing Wins

Happy New Year! This week our news feeds felt like a perpetual #MotivationMonday while savvy marketers capitalized on January’s spirit... Read more

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