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Matt Austad Creative Direction

The planning and execution of photography requires team work. Images are needed from different perspectives and crops to be used across all platforms for print and digital.

Studio or Location

Diversity of Work

As an owner, director, manager or hands on creative producer, I've learned that true success comes through the synergy of teamwork.

Roles and responsibilities on the creative team vary greatly project by project, while intimate involvement and success of the mission remain personal. Great leaders embrace diversification and cultivate the strengths of individuals to develop exceptional creative and productive teams.

Action reaches its pinnacle when driven through emotions. There is a power in passion. Great communication taps this power to produce results. Creative direction must extend beyond the aesthetics, incorporating a deep understanding of how design works in achieving objectives.

Art Direction

CABELA'S

MAGALOG

Integration & Innovation

Integration is key as consumers seamlessly transition between print and digital communication. I have worked to initiate marketing integration in print, mobile, video, and social media, including writing documentation and exploration that led to working with BLIPPAR and BLUESOHO / Quad Graphics

BLIPPAR / Integrated Marketing

Index Page
Product Page
Mobile Capture / Video
Emotional Draw with Social Integration
Normal Page Layout / Same Product Count
Before
After

No Snow, No Budget, No Problem

Before / As shot
After
Predator Catalog / Winter

VIDEO

Thank You for viewing my work.

Matt Austad

matt@austad.com

Created By
Matt Austad
Appreciate
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